August 9, 2017 | 12:00 PM - 1:00 PM
By definition, “Competitive Intelligence” is the process of (legally and ethically) collecting and analyzing information about competitors’ strengths and weaknesses. But in the legal industry this can differ some from Corporate America. Techniques are similar, but the tool sets and processes differ because of the specific type of information lawyers want to prep for client meetings, trials, negotiations and more. If you are not arming your lawyers with information they need to successfully execute a meeting, you may lose them.
This program will address the what and the how as well as look at the skills and processes that take “data” and turn it into actionable intelligence.
At Your Desk!
This program is only being offered via webinar. Participants will receive a separate email with a link to the webinar approximately 24 hours prior to the start of the program.
LMA Members FREE
Prospective Members $35.00
Note: You must be logged in to the LMA website to receive the member rate.
About the Presenter
Dave Whiteside is Director, Client Growth & Success for CLIENTSFirst Consulting. CLIENTSFirst is well known for their Strategic advice on CRM system processes and methodologies as well as Business Development Intelligence. In this role Dave is responsible for the growth, retention and satisfaction of the firm’s Clients.
Prior to CLIENTSFirst Dave spent 23 years with Thomson Reuters where he held a number of positions involved with the development and marketing of business development tools and processes for law firms. In addition, Dave was the Director of the Fortune 500 National Account Program where he was responsible for developing and executing service programs to the legal and regulatory departments of National & Global Corporate legal departments.
Dave is a well-known and popular speaker in Legal Marketing and is a past board member of the Legal Marketing Association Southeast Chapter. Known primarily for his knowledge of CRM and business development processes and technologies, Dave’s clients call on him regularly for his advice and he is well respected for the high level of service he provides to his clients. Dave graduated from Lake Superior State University with a degree in Marketing, and holds an MBA from St. Mary’s College in California.
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2017 LMA Virginias Local Group Membership Dues include all programming and webinars. Please register 48 hours before the event to take advantage of this FREE program for members.