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Artificial Intelligence: What It Means for the Legal Space and Your Role in Legal Marketing

November 7, 2017 | 12:00 PM - 1:30 PM

Presenter:
Mark Greene

Businesses worldwide will be transformed over the next few years by enormous advances in machine learning and artificial intelligence (AI). Very large investments are being made by some of the world’s largest tech companies, including several in the legal space. Some corporations are already engaging AI solutions to meet at least part of their legal needs. Others will soon. In each case, your firm can be a passive bystander or part of the solution.

In this program, we will explore how the provision of legal services soon will bear little resemblance to the bill-by-the-hour profession of the last century. As the legal services evolve, so must your marketing. The intent of the program is to arm you with enough understanding of AI to be prepared to take your seat at the table as your firm makes strategic decisions regarding its deployment of Artificial Intelligence in the provision of legal services and your marketing of those services.

We will discuss the implications of artificial intelligence for legal marketing, including:

  • A review the AI services now being offered to and engaged by law firms and their clients
  • How and when AI is likely to transform the business of your law firm How buyers of legal services leverage AI
  • How to become part of this strategic discussion within your firm
  • The most likely impacts of this transformation on legal marketing
  • How you and our team can stay on top of this change and prepare for it

Location:
Eversheds Sutherland LLP
700 6th St., NW
Washington, DC 20001

Cost:

LMA Members Early Bird (through October 31) $30.00
LMA Members Late Registration (beginning November 1) $40.00

Prospective Members Early Bird (through October 31) $45.00
Prospective Members Late Registration (beginning November 1) $60.00

Note: You must be logged in to the LMA website to receive the member rate.


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Luncheon Sponsored By

Gittings Legal

About Our Presenter

Mark GreeneAfter more than a decade as CMO at AmLaw 200 firms, Mark T. Greene, Ph.D. is a freelance consultant. For three decades, Mark has been one of the pioneers in legal marketing and business development. He is a frequent speaker and writer regarding Market Research, Competitive Intelligence, Branding, and Business Strategy for professional service firms.

Mark was inducted into the Legal Marketing Association's Hall of Fame in 2008, is a Distinguished Graduate Alumni of the University of North Carolina, is President-Elect of the College of Law Practice Management, was named in the inaugural list of "Business of Law Trailblazers & Pioneers" by the National Law Journal, is certified by the Academy of Competitive Intelligence as a Master-Level CI Practitioner, and was a 2014 winner of Nashville Business Journal’s CMOs of the Year Award. Mark was trained by GE as a Six Sigma Black Belt and Champion.

Outside the marketing world, Mark is active on behalf of environmental organizations, is a master SCUBA diver, Boy Scout leader and avid cyclist.

Important Information

REGISTRATION:
The LMA event management tool requires logging into your www.legalmarketing.org account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins.

WALK-IN POLICY:
Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door. NO credit cards accepted.

CANCELLATION POLICY:
Any cancellations made before November 1 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.