Detroit Local Group

Creating a Cross-Serving Culture Shift: Mastering Cross-Selling for Lawyers and Leaders

April 13, 2017 | 11:30 AM - 1:00 PM

David H. Freeman, J.D.

Studies have shown that effective cross-selling can take less time, and be more profitable, than many other methods of bringing in new work. However, while many firms talk about cross-selling, few truly understand how to maximize their opportunities.

In this program, we will dissect the cross-selling process to see what makes it tick. We will reframe the focus from selling to providing exceptional service, identify major obstacles and introduce 13 Key Accelerators of cross-serving activity. Participants will leave this session with a greater understanding of:

  • What firm leaders and individual lawyers can do to drive more, and better, cross-serving activity
  • How to get lawyers to willingly give more of their time and energy toward cross-serving
  • The common obstacles that impede cross-serving success
  • How to improve performance in some of the key “Accelerators” of cross-serving activity

Jaffe Raitt Heuer & Weiss
27777 Franklin Road
Suite 2500
Southfield, Michigan 48034

Lunch will be provided.

$25 LMA Members
$35 Non-Members and any registrations after April 10th
Note: You must be logged in to the LMA website to receive the member rate.


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Luncheon Sponsored By

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About Our Presenter

David H. Freeman, J.D., Founder of Law Firm CultureShift® and the CEO of David Freeman Consulting Group, is a two-time best-selling author, and for three consecutive years he was voted the top business development coach and consultant in nationwide National Law Journal surveys. For over 22 years, he has worked with nearly 200 law firms, including over 40% of the AmLaw 200. He is a Trusted Advisor with the Professional Development Consortium and he is a Fellow at the College of Law Practice Management.

Payment Information

Credit card and direct debit payments are only available online. Credit cards and direct debit payments will not be accepted at the door.

Cash or checks made payable to "LMA Midwest Region" will be accepted at the door.

The deadline for registration is Monday, April 10, 2017.

Walk-ins and those who register after April 10 will be charged the non-member rate of $35.00.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact prior to April 10. According to LMA Midwest Region policy, all no-shows and cancellations after April 10 will be billed the full registration rate.