Austin Local Group

Search Engine Optimization, Demystified

February 21, 2017 11:30 AM - 1:00 PM

Today, search engines want unique, high-quality content that is informative and answers users’ questions. Fresh, interesting, and relevant content is rewarded with higher rankings and organic traffic. It’s important to know what topics people want to know about and what language they are using to refer to these topics, and then provide rich content that answers their questions. Don’t understand the specifics of search engine optimization? Want to understand how SEO works? Wondering when you should hire an expert and when you should attempt on-page SEO on your own?

This workshop will give you a basic overview of the various components of search engine optimization. Whether you’re working with an expert or optimizing a post on your own, you’ll gain a thorough understanding of relevant vocabulary, basic tools and best practices.

We will do a walk-through of how on-page SEO works by logging into a few content managements systems (CMS) and reviewing specifics. We will also demonstrate the tools used in keyword research and best practices for narrowing down which key phrases are best.

In this workshop, complete with handouts, we will provide you with an enough information to allow you to confidently make informed decisions, and possibly optimize a few pages and posts on your site, in a pinch, when needed! We will leave ample time at the end of our presentation for Q&A.

Graves Dougherty Hearon & Moody
401 Congress Avenue, Suite 2200
Austin, Texas 78701

Members: $20
Prospective Members: $40

To kick off the new year, we are offering free registration to all first time LMA Austin attendees! Contact Emily Adams for a special discount code to use for free registration.  Please share this invitation with your friends and colleages.

RSVP by Thursday, February 16th. Cancellations after this date will not be reimbursed.

If you have any questions, please contact LMA Austin City Group Leader, Emily Adams at or (512) 708-1250.


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Our Speakers:

Brandie Knox
Brandie Knox
Principal + Creative Director, Knox Design Strategy

Founded in 2009 by Brandie Knox, Knox Design Strategy is a design studio specializing in brand identity, digital strategy, corporate communications, and graphic design for professional services, financial and law firms.

Clients include: Cuddy & Feder, Patterson Belknap Webb & Tyler, Shearman & Sterling, White & Case and PRCG | Haggerty LLC. Knox Design Strategy are problem-solvers who think strategically – we believe that having a defined methodology ensures that your goals are met. A right-brained approach drives our creative choices and keeps the entire project team on track, while the left works out creative solutions that are uniquely you.

David Hitt
David Hitt
Founder, Splat, Inc.

At Splat, we believe that all great marketing begins with a blueprint. Whether we’re working for a well-known corporate brand or a fledgling start-up, we begin by assessing our clients’ goals and then pull the appropriate disciplines together to meet them. From responsive website design, to PPC, SEO, content strategy and email marketing, we ensure our clients’ digital marketing plans function like intricately crafted engines of business growth.

For questions or concerns about your event registration, please contact