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Winning: Leveraging your Strengths
to Achieve Career Success

August 18, 2020 | 12:00 PM - 1:00 PM Eastern

Are you as successful as you would like to be in your legal marketing career? If you are like most people, the answer is, "Probably not." Whether you are an assistant, a coordinator or senior manager, there is likely more you’d like to achieve in your career. Taking the time to find your strengths and focus on perfecting the skills that will help you be the best in your field becomes a very crucial process in every legal marketer's journey. In a field where we often learn through experience and take little time for scheduled professional development, understanding your strengths (and weaknesses) can make the difference in your success.

The most successful in our industry often share resilience and a drive for success. Their approaches to achieving success, and the tools they employ in doing so, varies greatly. Success is most often achieved by focusing on utilizing your core strengths and talents. Discussion will include how marketers can develop a plan for leveraging their strengths to achieve desired career success. This roundtable will explore seven steps to discovering your strengths:

  • Determining your skill set--referencing the LMA BoK
  • Figuring out what comes naturally to you
  • Understanding what you love to do
  • Understanding your strengths through others
  • Breaking down your biggest wins
  • Running through hypothetical scenarios
  • Deciding what comes next

Who should attend: Legal marketing, communications and business development professionals. Junior-Level, Mid-Level.

BoK(s): Marketing Management & Leadership


Complimentary for LMA Members
$20 for Prospective Members
Note: Make sure to click all the way through registration in order to receive a confirmation email that will include the link to register for the webcast.

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About the Speaker

Bespoke Marketing Partners LLC
Toni Wells has twenty-one years of business development and marketing experience in both public and private sector organizations. Her primary focus over the past thirteen years has been business development and client relationship management in the legal services industry in which she works with individual lawyers and practice groups to develop and execute business development plans. Prior to launching her own consulting firm, Toni served in business development leadership positions at three AmLaw 100 law firms. Toni earned a Masters in Marketing from Johns Hopkins University and a Bachelors of Arts in English from the University of Maryland at College Park.

Important Information

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Any cancellations made before August 16 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.
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