Culture Shift: Delivering High-Value Legal Services and Client Engagement in our New Reality 

We are all in uncharted territory with two major culture changes happening simultaneously: the COVID-19 global pandemic and the resulting economic impact, as well as a focus on improving diversity and inclusion within the legal community.  Regardless of industry, company size, geography or practice area, law firms and in-house counsel alike are impacted by this new reality and are re-calibrating their business models.  Shifting cultural changes also drive law firm marketing, business development, communications and technology professionals to reimagine their strategies.  As law firms pivot their focus, innovative client service in a virtual world becomes crucial to successfully retain and continue growth.  What does this look like to in-house counsel? 


Join the virtual discussion with leading in-house counsel from Bay Area companies as they share the effects of the global pandemic, collaborative diversity and inclusion efforts and how both impact their relationship with outside counsel.  Hear directly from decision-makers about their hiring criteria, how they define “value” and what makes for a successful long-term relationship with their outside counsel. 


  • Michael Colacchio, Partner, Michael Colacchio Consulting Group


  • Derrick Boston, Chief Administrative Officer & General Counsel, Virgin Orbit
  • Cynthia Kao, Vice President, Business and Legal Affairs, Viacom
  • Jose Lopez, Senior Director, Samsung NEXT
  • Minh Merchant, General Counsel, Genome Medical, Inc.



Thursday, September 17th, 2020

Virtual Panel Discussion Begins at 3:00pm

Networking from 4:30pm - 5:00pm



LMA Members - Complimentary!

Non-LMA Members - $35



Virtual Zoom Meeting - Link E-mailed to You After Registration


Guest Information:

LMA West Region Members may invite up to 2 attorney guests to attend for free. You may add guests during the registration process. 


No Valid Registration Types [details]


Thank you to our featured event sponsors:


and thank you to the LMA West Region 2020 Educational Ambassadors:

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For questions or concerns about your event registration, please contact membersupport@legalmarketing.org