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Caring for Clients During the COVID-19 Crisis

June 9, 2020 | 5:00 PM - 6:00 PM

Presented by: Alex Dimitrief and Mary K. Young  |  Zeughauser Group

In this webinar we focus on what is on the minds of General Counsels and how best to communicate with and serve them in light of the challenges they are facing with COVID-19. Zeughauser Group partners Mary K Young and Alex Dimitrief will hold a conversation that taps into Alex’s unique understanding of what in-house counsel are facing. Alex will draw on his experience helping to guide General Electric through the 2008 global recession among other crises.

The conversation will include a discussion of:

  • What General Counsels are thinking about during this crisis and what their highest priorities are
  • Where relationships with law firms rank on a GC’s list of priorities during a crisis like this and what this means for law firms
  • Things law firms can do to make a good and long-lasting impression on their clients and what law firm relationship partners should avoid doing
  • How marketing and business development staff can help their firms navigate this pandemic
  • Types of communications from law firms that in-house counsel welcome and types to be avoided

Who should attend: Legal marketing and business development professionals.

Location:

Webinar

Cost:

Complimentary for LMA Members
$20 for Prospective Members
Note: Make sure to click all the way through registration in order to receive a confirmation email that will include the link to register for the webcast.

BoK(s): Marketing Management and Leadership, Client Services

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About the Speakers

Alex Dimitrief Mary Young

Alex Dimitrief
Alex Dimitrief is an experienced C-suite leader, general counsel and trial lawyer who has worked with law firms around the world to steer global businesses through a wide range of complex legal challenges. He is a champion of lawyers and the roles that law firms and legal departments play in promoting integrity, civilized discourse and the rule of law.

At Zeughauser Group, Alex advises law firm leaders and general counsel on a broad range of strategic issues and speaks on topics that he is passionate about, including leadership, diversity and inclusion, talent development and deepening strategic relationships between law firms and their clients. Alex is able to offer practical perspectives drawn from a unique combination of 20 years as a senior partner at a leading global law firm and over ten years as a leader of the world’s largest in-house legal department. He publishes frequently and is a sought-after speaker at law firm and legal department retreats, leadership meetings and high profile industry events.

As President and CEO of General Electric’s Global Growth Organization, Alex was responsible for driving GE’s growth in 180+ countries. On Alex’s watch in 2018, GE landed $76 billion in international orders. As GE’s General Counsel, Alex led a global team of 5,000+ responsible for GE’s legal matters, compliance and government affairs and environmental health and safety programs. Alex was also a leader of the transformation of GE Capital, where he oversaw the largest-ever IPO/split-off of Synchrony Financial and over $200 billion of dispositions. In earlier GE roles, Alex led complex joint venture negotiations in China and Russia and won the “Hero of Growth Award” for GE’s defense of financial-crisis investigations and litigation.

In announcing Alex’s retirement from GE in January 2019, CEO Larry Culp described Alex as “one of the most respected leaders at GE. He has ... been a strong advocate for diversity and inclusion … and is widely recognized as a compelling champion of integrity, transparency and the rule of law.”

Alex joined GE from Kirkland & Ellis LLP, where he was a senior trial lawyer in a broad variety of cases for 20 years. He attended Yale College and Harvard Law School, where he served as Managing Editor of the Harvard Law Review. Alex was selected as the then youngest-ever White House Fellow and worked in the Office of Political & Intergovernmental Affairs. He teaches a new class at Harvard Law School on the “Corporation as a Citizen” and has served as a Trustee on numerous non-profit Boards.

Alex has been married to his wife, Jill, for more than 30 years. They have three adult children and divide their time between New York and California.

Mary K Young
Mary K Young brings a demonstrated track record of corporate strategy and branding success to her work for Zeughauser Group clients. Her practice focuses on the creation of powerful growth plans and brand strategies and the development of high-performing marketing teams. She is known for insightful analysis, producing tangible results, and leading through collaboration.

Before joining Zeughauser Group in 2006, Mary K established her reputation as a legal innovator during her tenure as chief marketing officer for Howrey. Partnering with firm leadership, she was instrumental in the firm’s strategic planning initiatives and the integration of a major merger partner. She developed and launched new positioning and advertising for the firm and led the development of its new corporate identity. As Howrey extended its footprint to London, Brussels, Amsterdam, and Paris, Mary K developed and implemented the strategic plans for each of those offices.

Before transitioning to the legal field, Mary K spent ten years as a business director and brand manager for Kraft Foods, where she developed and implemented profit and revenue growth strategies for some of the company’s most important products. In this capacity, she led a team of 50 professionals and had strategy, revenue, and profit growth responsibility for an $870 million business. She subsequently returned to Washington, D.C. as senior vice president of the Distilled Spirits Council of the United States, responsible for developing industrywide strategy and positioning for the $34 billion distilled spirits industry.

Mary K is committed to bringing legal services to those who lack access to critical resources. She has provided pro bono strategic planning services to a number of organizations, including Kids in Need of Defense (KIND), Catholic Charities Immigration Legal Services, and The Pro Bono Project of New Orleans. She currently serves on the KIND Advisory Board.

Mary K holds an M.B.A. from the Anderson School of Management at UCLA and an A.B. from Vassar College.

Important Information

REGISTRATION:
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CANCELLATION POLICY:
Any cancellations made before June 8 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.