Minnesota Local Group

Work Smarter, Not Harder

February 20, 2020 | 11:30 AM - 1:30 PM

Presented By:
Ali Ferro, Business Development Manager | Baker Donelson
Moses Ehlers, Marketing and Communications Manager | Robins Kaplan LLP

The demands on our time continue to increase, and expectations around responsiveness and deadlines are at an all-time high. We spin plates to the point of exhaustion – leaving us with little to no energy for proactive and strategic work and a constant feeling of being behind. Putting in 60-hour work-weeks isn't a great option, either, as ample research shows the more hours we put in, the less productive we become. So, what's the secret to getting more done in a day? Working smarter, not harder.

During this session, we'll focus on simple tools and tricks to help you become more efficient and effective at work. Attendees will walk away with practical approaches for increasing their productivity, including how to:

  • Maximize time
  • Automate tasks
  • Use the 80/20 rule
  • Track long-term projects and deadlines
  • Trim the fat
  • Delegate
  • Take breaks

Body of Knowledge (BoK): Marketing Management and Leadership

Robins Kaplan
800 LaSalle Avenue
Suite 2800
Minneapolis, Minnesota 55402

Lunch will be provided.

LMA Members Regular Registration (until 9:00 a.m. February 17) $20.00
LMA Members Late Registration (beginning 9:00 a.m. February 17) $30.00

Non-Members Regular Registration (until 9:00 a.m. February 17) $30.00
Non-Members Late Registration (beginning 9:00 a.m. February 17) $40.00

Note: You must be logged in to the LMA website to receive the member rate.

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The Association of Legal Administrators – Minnesota is having their Annual Conference featuring keynote speaker Erin Brockovich on February 27, 2020, at the Minneapolis Depot. The ALAMN is extending member pricing to all LMA members for this conference! Please visit their conference webpage for more information or to register: 30th Annual ALAMN Educational Conference and Exposition.

About the Presenters:

Moses EhlersMoses Ehlers is the Marketing & Communications Manager at Robins Kaplan LLP. His knowledge of the power of marketing is helping attorneys maximize their professional credibility and enabling the firm to define and achieve new brand goals. As a leader with years of experience in the legal marketing profession, he is adept at aligning and empowering his team to achieve identifiable marketing goals and objectives.

Moses prides himself in having the coaching and people management skills that allow him to take ownership of projects, work with a variety of personalities, and drive the team to succeed in any tasks that come their way. These skills have allowed him to deliver measurable results across a wide variety of industries including law, broadcast TV, human capital management, education, and entertainment.

Ali FerroAli Ferro is a Business Development Manager at Baker Donelson, a law firm with more than 700 attorneys and advisors across 21 offices. Ali manages the Firm's Key Client Program, a comprehensive program that focuses on maintaining and growing some of the Firm's largest and most important client relationships. She strategizes with the key client attorneys on all marketing and business development efforts with key clients, including client feedback interviews, client visits and pitches, RFPs, innovative in-house solutions, tailored CLE training, client entertainment, sponsorships and PR. Ali also collaborates with the Firm's CMBDO to facilitate in-person and on-demand business development training programs for attorneys.

Important Information

  • Walk-Ins must still register online (i.e., using a smartphone, tablet, or other device). Upon completion of registration, you can either pay online, present a check at registration, or agree to be invoiced after the event.
  • Payment using credit/debit card is only available online.
  • Checks made payable to "LMA Midwest Region" will be accepted at the door.
  • No cash payments will be accepted.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to February 17. According to LMA Midwest Region policy, all no-shows and cancellations after February 17 will be billed the late registration rate.