Please join us for a presentation on how to differentiate your firm's brand. Do your firm's clients know what makes your organization truly different? How about your staff and partners? If you don’t communicate competitive advantage at a brand level, potential clients choose based on a personal connection (or worse…lowest price). In fact, differentiation is one of the hardest aspects of marketing to nail – particularly for small and mid-market firms who often boast essentially the same offerings as the big guys. Personality traits (second to values) are the biggest players in brand differentiation. This workshop will help participants flesh them out – to create a human connection with your potential clients. And then some practical tips for applying your personality consistently to all your platforms - like your website, collateral, and even office space. It’s time to stand apart and be authentic to your firm's true, differentiating purpose.
February 12th, 11:30 AM - 1:00 PM
11:30 AM - 12:00 PM Networking
12:00 PM - 1:00 PM Program
Norton Rose Fulbright (Downtown)
1301 McKinney St., Suite 5100
Houston, TX 77010
Members: $25 in Advance
Prospective Members: $45 in Advance
Questions? Contact Bonnie Buffaloe at Bonnie.Buffaloe@bakermckenzie.com
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About our Speaker
Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as Co-host of AZ Brandcast and pursues them with clients as CEO of Resound – a brand consultancy for professional, financial, and tech services. He also Co-chairs PHX Startup Week, Arizona's largest entrepreneurial event. In recognition of the work he’s done, this AZ native has been named one of the state’s top entrepreneurs under the age of 35.
Thank you to Norton Rose Fulbright for hosting and sponsoring!
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