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Getting to Know Your Clients:
A Guide to Building Relationships
with Your Attorneys

February 20, 2020 | 12:00 PM - 2:00 PM

When we talk about clients, we aren’t always talking about those companies and individuals outside the firm. As legal marketers and business developers, our attorneys are our “internal clients.” How do you establish a rapport with your attorneys that will be mutually beneficial? Perhaps some attorneys aren’t sold on how marketing and business development can help them. Maybe others think they know all there is to know about marketing and business development because they are proven rainmakers. Maybe you don’t have a grasp of what their practice really entails. Are you located in one office, far away from many of your clients? Join this session hosted by LMA Next and the Capital Local Group, which will provide some tips and tricks you can implement at your firm and beyond in establishing a positive rapport with your internal clients that will build trust and confidence in both marketing and business development and your personal value at your firm.

Learning Objectives:

  1. Develop the skills needed to establish a solid working relationship with your attorneys.
  2. Demonstrate to your attorneys the value of marketing and business development in helping them to promote themselves and their practices.
  3. Build a positive rapport with your attorneys so they not only feel comfortable asking for your help, but realize they can’t live without it!


  • Jenna Schiappacasse (Director of Client Development, Rosenberg Martin Greenberg, LLP)
  • Alice Simons (Marketing Communications Manager at Hudson Cook, LLP)

Who should attend: Legal marketing and business development professionals.


Jenner & Block
1099 New York Avenue
Suite #900
Washington, DC 20001


LMA Members Early Bird (through February 13) $15.00
LMA Members Late Registration (beginning February 14) $25.00

Prospective Members Early Bird (through February 13) $45.00
Prospective Members Late Registration (beginning February 14) $60.00

Note: You must be logged in to the LMA website to receive the member rate.

BoK(s): Business Development, Communications, Marketing Management and Leadership

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Lunch Catering Sponsor

Surefire Catering

Important Information

The LMA event management tool requires logging into your account to receive member pricing. Simply click the registration link above, select "Register Using Your Member Account" and follow the login prompts.

If you do not remember your username or password, select "Username and/or Password Help", enter the email account associated with your LMA membership, and follow the prompts.  Non-members may also create guest logins.

Walk-ins are welcome as space permits. Cash or checks made payable to "LMA Mid-Atlantic Region" will be accepted at the door.

Any cancellations made before February 13 will be fully refunded. All cancellations made after that date will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.