What really matters to serious buyers of legal services when it comes to your law firm website? Do the biggest budgets always mean those websites are better performing? What does your website have in common with Beyonce’s site or the Domino's Pizza site? How can you ensure you aren’t showing unconscious bias in your design and content? How “accessible” does your website have to be?
Content Pilot has just completed its research of the AmLaw Global 50 websites based on the 2020 Ten Foundational Best Practices. The seventh such study published by Content Pilot, New Orleans LMA will be the first group to hear the results of the 2019 analysis. You’ll be able to compare your website to those of the top law firms in the world. You will learn the latest attributes included in the Foundational Best Practices and the significance of strategy, differentiation, design, lawyer bios, other content, navigation, search, SEO, interactivity and engagement, mobility, accessibility and more.
You will receive a preview of the 2020 White Paper, which will soon be released. Come with your burning questions!
January 28, 2020 | 12:00 PM - 1:30 PM
201 St. Charles Avenue #3600
New Orleans, LA 70170
Prospective Members: $40
CANCELLATION POLICY: Cancellations must be emailed to the Chair of the New Orleans/Baton Rouge Local Group two business days prior to the program date. All cancellations made after two business days will be billed in full. Registrations may be transferred, however price differences between member and non-members will be billed accordingly.
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Content Pilot LLC
Deborah McMurray is founder, CEO and Strategy Architect of Content Pilot LLC, a strategy, design, content and technology company. A former law firm CMO, Deborah and her team represent the largest global law firms, regional powerhouses and high performing local boutiques in the design and launch of websites and proposal centers, experience databases and other marketing technology tools. Content Pilot is also hired to overhaul content strategies and work with firms and practice/industry teams on strategic positioning/branding initiatives. In 2008, she was inducted into the LegalMarketing Association’s Hall of Fame, and in 2007, was elected as a Fellow in the College of Law Practice Management. In 2013, she was on the inaugural list of National Law Journal’s “2013 Top 50 Legal Business Trailblazers & Pioneers.” Deborah is the co-author of four ABA books, with her latest released in 2017: “The Lawyer’s Guide to Marketing on the Internet, 4th edition.” Read her Law Firm 4.0 Blog and follow her on Twitter at @ContentPilot.
Thank You to Our Sponsor, Pigeon Catering and Events
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