Kansas City Local Group

Demystifying the value of social media for law firms: How to build a social media strategy that engages your target markets and drives business for your firm.

January 30, 2020 | 11:30 AM - 1:00 PM

Social media is exploding with no signs of letting up. Lawyers can raise their profiles, find out what others are saying about their firms and potentially bring in new business. However, there is more to social media than tweeting and posting. Learn from millennials who lead social media at two of the largest law firms in Kansas City plus a director of social media at one of Kansas City’s best-known communications agencies. Panelists will discuss how to build a strategy, align with brand, choose content, select tools and define success. What are the ethical considerations for lawyers? This program is for marketers trying to get their lawyers onboard to use social media or for current social media users who want to keep up with these evolving platforms.

Shook, Hardy & Bacon
2555 Grand Boulevard
Kansas City, Missouri 64108

Connected parking garage east of firm.

Lunch will be provided.

$25 LMA Members
$35 Non-Members and any registrations after January 27

Note: You must be logged in to the LMA website to receive the member rate.

Body of Knowledge (BoK)Communications, Technology Management

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About the Presenters

Alison Talbott, Shook, Hardy & Bacon’s Communications Director, combines strategic vision with hands-on technical experience to create award winning PR campaigns including targeted messaging and engaging social media experiences for clients and targets. Alison’s favorite social media platform to raise the visibility of Shook is LinkedIn.

Josh McCoy leads a team of social marketers as the Director, Integrated Channel Delivery at Trozollo Communications Group. He is versed in strategy, execution of email and search marketing as well as organic social media and paid social media advertising. He favors Facebook as his preferred platform.

Brianna Repplinger manages Polsinelli’s social media platforms as a Marketing Coordinator. She creates campaigns and executes the day-to-day postings along with providing meaningful data to leadership. She likes LinkedIn for lawyers.

Important Information

  • Walk-Ins must still register online (i.e., using a smartphone, tablet, or other device). Upon completion of registration, you can either pay online, present a check at registration, or agree to be invoiced after the event.
  • Payment using credit/debit card is only available online.
  • Checks made payable to "LMA Midwest Region" will be accepted at the door.
  • No cash payments will be accepted.

LMA Midwest Region reserves the right to cancel the registration of any registrant with an outstanding balance.

Should you need to cancel your registration, please contact events@lmamidwest.org prior to January 27. According to LMA Midwest Region policy, all no-shows and cancellations after January 27 will be billed the late registration rate.