About LMA

Scopes of Committees Seeking 2019 Volunteers

Advocacy Advisory Council

The Advocacy Advisory Council (AAC) is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the Staff Advocacy Director to strategize initiatives, identify best practices and serve as ambassadors for activities that support LMA’s Strategic Goal #2. AAC’s role is intellectual in nature and involves strategizing the organization’s direction and contributing to activities related to advocacy initiatives that advocate for the legal marketing profession and foster collaboration among those driving change industrywide.

Diversity & Inclusion Committee

The Diversity & Inclusion (D&I) mission is to effectuate change by empowering and equipping LMA and its members to build diverse and inclusive marketing and business development teams.

The D&I Committee has several goals set forth for 2019, including but not exclusive to: working with the Talent Development Committee to develop a stronger leadership pipeline – with an emphasis on D&I; developing a stronger pipeline of diverse speakers for international, regional and local LMA events; partnering with like-minded organizations focused on diversity; and executing several D&I-related initiatives at the 2019 LMA Annual Conference.

Education Advisory Council:

The Education Advisory Council (EAC) is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the LMA Education Director to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, strategizers, guides and ambassadors that come from LMA’s many constituencies. The relevance of organizations to their members is a reflection of the quality of their offerings. Thus, the EAC will play an integral role in the educational development and content, and ultimately, the value of the Legal Marketing Association.

This strategic approach will allow the Council to empower staff on the execution and delivery of specific programs and initiatives to meet market needs.

Strategies Journal Editorial Board:  

Determines, supervises and facilitates content of LMA's publication, Strategies — The Journal of Legal Marketing. The magazine is published six (6) times per year. The Editorial Board also identifies opportunities for additional revenue and content distribution.

  • Committee members become actively involved in the production of the magazine. Each year we have 6 issues of Strategies and ask that two committee members per issue act as co-issue editors. These are assigned at the beginning of the year.
  • Committee members are asked to be actively involved in suggesting innovative ideas for content, offering sources for authors and even offering to write content if interested. 

Talent Development Committee:

Like all organizations, LMA needs strong volunteers and leaders in order to be successful. Proactive talent development at all levels of the organization needs ongoing attention. To meet the needs of our members, the LMA Board has approved establishing a Talent Development Committee (TDC) to focus on developing our future leaders. Our current Nominating Committee will transition into a sub-committee of the TDC, which will oversee the nominating process at all levels - international, regional and local. It will also reinforce our ongoing mentoring efforts, collaborate with the Diversity & Inclusion Committee, and lead an effort to establish a Board of Directors Alumni group.



Submit Your Interest to Volunteer in 2019 

Express your interest by Friday, November 16 to be considered for a committee appointment in 2019.

Click here for a full listing of LMA committees