About LMA

2019 LMA International Committees

Advocacy Advisory Council

The Advocacy Advisory Council (AAC) is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the Staff Advocacy Director to strategize initiatives, identify best practices and serve as ambassadors for activities that support LMA’s Strategic Goal #2. AAC’s role is intellectual in nature and involves strategizing the organization’s direction and contributing to activities related to advocacy initiatives that advocate for the legal marketing profession and foster collaboration among those driving change industrywide.

Chair/Board Liaison: Jennifer Johnson Scalzi
Staff Liaisons: Chip Potter and Emily Schmitt

Annual Conference

Responsible for planning and programming the 2019 LMA Annual Conference. Please visit the annual conference website for up-to-date information.

Co-chairs: Andrew Laver and Erin Meszaros
Board Liaison: Cynthia P. Voth
Staff Liaison: Kristy Perkins


Assists LMA's Board in fulfilling its oversight responsibilities with respect to: (i) the audit of LMA's books and records; and (ii) LMA's system of internal financial controls and procedures. LMA's external auditors shall maintain an open and transparent relationship with the Committee, and shall ultimately be accountable to LMA's Board of Directors and the Committee.

Chair/Board Liaison: Kelly M. MacKinnon
Staff Liaison: Alexia Malamis

Diversity & Inclusion

The Diversity & Inclusion (D&I) mission is to effectuate change by empowering and equipping LMA and its members to build diverse and inclusive marketing and business development teams.

The D&I Committee has several goals set forth for 2019, including but not exclusive to: working with the Talent Development Committee to develop a stronger leadership pipeline – with an emphasis on D&I; developing a stronger pipeline of diverse speakers for international, regional and local LMA events; partnering with like-minded organizations focused on diversity; and executing several D&I-related initiatives at the 2019 LMA Annual Conference.

Co-chairs: José CunninghamHolly Barocio and Lia Dorsey
Board Liaison: Amanda N. Loesch
Staff Liaison: Emily Schmitt

Education Advisory Council

The Education Advisory Council (EAC) is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the LMA Education Director to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, strategizers, guides and ambassadors that come from LMA’s many constituencies. The relevance of organizations to their members is a reflection of the quality of their offerings. Thus, the EAC will play an integral role in the educational development and content, and ultimately, the value of the Legal Marketing Association.

This strategic approach will allow the Council to empower staff on the execution and delivery of specific programs and initiatives to meet market needs.

Chair/Board Liaison: M. Ashraf Lakhani
Staff Liaison: Holly Amatangelo


Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and regions to provide financial guidance (i.e., tools, best practices, resources and an open forum).

Chair/Treasurer: Kelly M. MacKinnon
Staff Liaison: Alexia Malamis

Membership Engagement

Collaborates with staff to establish programs for recruitment, renewal and retention of LMA members and initiatives designed to stimulate growth in all membership categories. Identifies and reviews ideas for new benefits and services for members. Provides support to LMA regions and members at large in all of these areas.

Chair: Jean Katz
Board Liaison: Kaley Green
Staff Liaison: Kimberly McBride


The Nominating Committee shall solicit nominations of those board positions where there is no automatic succession and submit to LMA members a slate of qualified candidates for ratification. 

Chair/Board Liaison: M.  Ashraf Lakhani
Staff Liaison: Chip Potter

Recognition Program

Hall of Fame

Responsible for implementing and judging of annual Hall of Fame program.

Co-chairs: Mark Beese and Jennifer A. Manton
Board Liaison: M. Ashraf Lakhani
Staff Liaison: Kimberly McBride

Regional Leaders

Serves as a formal platform to coordinate reciprocal communication between regional leadership and the LMA international board. Chaired by an elected region president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share region development best practices and nurture cross-region networks.

Chair/Board Liaison: Amy R. Norris
Staff Liaison: Jena Russell

Shared Interest Groups

Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social media, and at the LMA Annual Conference.

Staff Liaisons: Holly Amatangelo and Emily Sokalski

Client Value SIG

Focuses on Pricing, Project Management and Process Improvement. This topic advances LMA's mission of providing thought leadership for the legal marketplace as it relates to the 4 P's of marketing: Promotion, Placement, Pricing and Product.

SIG Leaders: Keith Maziarek and Kristina Lambright

CMO/Senior Marketer SIG

A forum for those in a first-chair role at a law firm to share ideas and discuss relevant topics.

SIG Leaders: Michael Mellor and Suzanne Donnels

Competitive/Market Intelligence SIG

For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.

SIG Leaders:  Ben Brighoff and Lynne Kilgore

Diversity & Inclusion SIG

A forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.

SIG Leaders: Keith N. Wewe and Rafeedah A. Keys

Marketing Technology SIG

A forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry.

SIG Leaders: Mary Tomaro and John Witts

Plaintiff SIG

For in-house marketers at plaintiff firms that join together to network, educate, and share best practices.

SIG Leader: Pamela Foster and Jaime Lira

Public Relations & Communications SIG

A community for those who have an interest or primary role in legal public relations.

SIG Leaders: John Buchanan and Erin West

Small Firm/Solo Marketer SIG

For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate, and share best practices.

SIG Leaders: Katy Corrigan and Jennifer Scotton

Social & Digital Media SIG

For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.

SIG Leaders: Jennifer Simpson Carr and Meghan Spradling

Strategies Journal Editorial Board

Determines, supervises and facilitates content of LMA's publication, Strategies — The Journal of Legal Marketing. The magazine is published six (6) times per year. The Editorial Board also identifies opportunities for additional revenue and content distribution.

  • Committee members become actively involved in the production of the magazine. Each year we have 6 issues of Strategies and ask that two committee members per issue act as co-issue editors. These are assigned at the beginning of the year.
  • Committee members are asked to be actively involved in suggesting innovative ideas for content, offering sources for authors and even offering to write content if interested. 

Co-chairs: Silvia Coulter and Beth Cuzzone
Board Liaison: Michelle R. Friends
Staff Liaison: Kristin Fields

Talent Development Committee

Like all organizations, LMA needs strong volunteers and leaders in order to be successful. Proactive talent development at all levels of the organization needs ongoing attention. To meet the needs of our members, the LMA Board approved establishing a Talent Development Committee (TDC) to focus on developing our future leaders. The former Nominating Committee has transitioned into a sub-committee of the TDC, which oversees the nominating process at all levels - international, regional and local. In 2019, the TDC is focused on reinforcing our ongoing mentoring efforts, collaborating with the Diversity & Inclusion Committee and leading an effort to establish a Board of Directors Alumni group.

Co-chairs: Alycia Sutor and Tiffany Zeigler
Board Liaison: Michelle R. Friends
Staff Liaison: Kimberly McBride

Task Forces

Technology Road map

Chair: Scott Erb
Board Liaison: Traci Stuart
Staff Liaison: Meredith Halperin

Regional Your Honor Awards

Chair/Board Liaison: Kaley Green
Staff Liaison: Kat Seiffert


Chair/Board Liaison: Kelly M. MacKinnon
Staff Liaison: Jena Russell