2021 LMA International Committees
The Advocacy Committee (previously Advocacy Advisory Council) is dedicated to elevating the profession of legal marketing within the industry. Our efforts help firm management understand and appreciate the impact legal marketers can have on the business of law. LMA Advocacy is also about joining forces to drive industry change on important issues like diversity and inclusion, law school education and ethics and legal marketing. The Professional Advocacy Working Group operates under the umbrella of this committee and focuses on the PR side of Advocacy, working to highlight the great work our members are doing (please see the working group description below if you are interested in that specific area).
Annual Conference Advisory
Responsible for planning and programming the 2021 LMA Annual Conference. Please visit the annual conference website for up-to-date information.
Assists LMA's Board in fulfilling its oversight responsibilities with respect
Diversity, Equity & Inclusion
The Diversity, Equity & Inclusion (DEI) mission is to effectuate change by empowering and equipping LMA and its members to build diverse and inclusive marketing and business development teams.
The Committee has several goals set forth for 2021, including but not exclusive to: reviewing LMA policies and procedures to ensure inclusivity; identifying and sourcing case studies and examples of successful DEI initiatives that impact a firm’s bottom line; and further developing LMA’s mentor/mentee program at the 2021 LMA Annual Conference and year-round with the goal of cultivating future leaders and bringing more diverse candidates to LMA leadership.
The Education Advisory Council (EAC) is a cross-section of the LMA membership and volunteers are appointed on an annual basis. The committee operations are guided by the staff liaison to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, guides and ambassadors that come from LMA’s many constituencies. The EAC will play an integral role in educational development and content, and ultimately, the value of the Legal Marketing Association.
Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and regions to provide financial guidance (i.e., tools, best practices, resources and an open forum).
Collaborates with staff to establish programs for recruitment, renewal
The Nominating Committee shall solicit nominations of those board positions where there is no automatic succession and submit to LMA members a slate of qualified candidates for ratification.
Hall of Fame
Responsible for implementing and judging of annual Hall of Fame program.
Serves as a formal platform to coordinate reciprocal communication between regional leadership and the LMA international board. Chaired by an elected region president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share region development best practices and nurture cross-region networks.
Shared Interest Groups
Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social
Staff Liaison: Emily Sokalski
Client Value SIG
The Client Value SIG is focused on understanding and enhancing the relationships that exist between law firms and their clients, including exploring ways to elevate service through project and practice management, feedback, process improvement, pricing and other unique value-adds. Members include professionals whose roles are focused specifically in these emerging areas, as well as those who are engaged in more traditional marketing, business development and communication functions.
CMO/Senior Marketer SIG
The CMO/Senior Marketer SIG is a forum for those in a full-time first chair role at a law firm, to share ideas and discuss relevant topics and best practices around the leadership of their marketing departments and their firm’s strategic business development initiatives.
Competitive/Market Intelligence SIG
For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.
Diversity, Equity & Inclusion SIG
A forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.
Marketing Technology SIG
A forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry.
Plaintiff Firm SIG
For in-house marketers at plaintiff firms that join together to network, educate, and share best practices.
Public Relations & Communications SIG
A community for those who have an interest or primary role in legal public relations.
Social & Digital Media SIG
For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.
Solo/Small Team SIG
For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate and share best practices.
Strategies Journal Editorial Board
The Strategies Journal Editorial Board determines, supervises and facilitates content of LMA's publication, Strategies — The Journal of Legal Marketing. The magazine is published six (6) times per year. Committee members can expect to become actively involved in the production of the magazine. Each year we have 6 issues of Strategies and have two committee members per issue act as co-issue editors assigned at the beginning of the year. The Editorial Board also identifies opportunities for additional revenue and content distribution. Committee members are asked to be highly involved in suggesting innovative ideas for content and offering sources for authors.
Talent Development Committee
Like all organizations, LMA needs strong volunteers and leaders in order to be successful. Proactive talent development at all levels of the organization needs ongoing attention. The Talent Development Committee (TDC) was created to meet the needs of our members and develop our future leaders.
Task Forces and Working Groups
2030 TASK FORCE
Focused on LMA's future and the legal industry developments and disruptors impacting our profession, the Task Force will make recommendations to position LMA for future success. The Task Force will explore what LMA should be and look like in 10 years, and beyond – identifying ways to remain nimble to accommodate the continuing evolution of the legal marketing function, as well as how LMA can stay at the forefront of delivering sustained value to members.
ETHICS AND MARKETING WORKING GROUP OF THE ADVOCACY COMMITTEE
The Ethics and Marketing Working Group will support the to Advocacy Committee in achieving their strategic goal of becoming the authority on the Rules of Professional Conduct and furthering LMA’s relationship with the ABA Standing Committee on Ethics & Professional Responsibility.
LAW SCHOOL EDUCATION WORKING GROUP OF THE ADVOCACY COMMITTEE
The Law School Education Working Group will support the to Advocacy Committee in achieving their strategic goal of expanding law school outreach and advocating for long term programming within law school curricula. This group will focus on furthering the overall brand of LMA as the go-to resource for legal marketing education in law schools, working with the Education Advisory Council to ensure alignment with LMA’s Body of Knowledge and establishing a consistent message in all LMA educational programming.
Staff Liaison: Ashley Stenger
PROFESSIONAL ADVOCACY WORKING GROUP OF THE ADVOCACY COMMITTEE
The Professional Advocacy Working Group will support the Advocacy Committee in in furthering their efforts to be the go to source for business of law stories and the future of the legal industry. The group aims to elevate in-house marketers as true business partners and stewards of the voice of the client inside law firms.
REVENUE DIVERSIFICATION TASK FORCE
Reviews existing organizational revenue streams and identifies new opportunities to drive financial growth, including sponsorships, advertising and regional/local initiatives, among other income generating strategies and tactics.
SYSTEM IMPLEMENTATION TASK FORCE
The final task force of the three website-related task forces, the System Implementation Task Force will work with staff and regional administrators throughout the new AMS system implementation. They will be focused mostly on user testing from various perspectives and providing feedback on the setup and ease of use.
The purpose of the Well-Being Committee is to support members of the legal marketing community by providing resources, education and advocacy to promote positive mental health, cultivate resilience and create healthy work environments. The committee seeks to reduce mental health stigma, provide resources and training, as well as offer actionable recommendations to increase well-being and support the success of legal marketing professionals.