About LMA

2018 LMA International Committees

Advocacy Advisory Council

The Advocacy Advisory Council is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the Advocacy Director to strategize initiatives, identify best practices and serve as ambassadors for activities that support LMA’s Strategic Goal #2: to be the leading advocate for the legal marketing profession and foster collaboration among those driving change industrywide.

Chair/Board Liaison: Kathryn B. Whitaker
Staff Liaison: Stephanie Kusibab

Annual Conference

Responsible for planning and programming the 2018 Annual Conference. Please visit the annual conference website for up-to-date information.

Co-chairs: Brian Dare and Katherine D'Urso
Board Liaison: M. Ashraf Lakhani 
Staff Liaison: Kristy Perkins

Audit

Assists LMA's Board in fulfilling its oversight responsibilities with respect to: (i) the audit of LMA's books and records; and (ii) LMA's system of internal financial controls and procedures. LMA's external auditors shall maintain an open and transparent relationship with the Committee, and shall ultimately be accountable to LMA's Board of Directors and the Committee.

Chair/Board Liaison: Jill Huse
Staff Liaison: Alexia Malamis

Diversity & Inclusion

Responsible for making recommendations to the LMA Board of Directors, Regional Governing Boards, staff and other LMA leadership bodies about actions that will improve diversity and inclusion of the LMA membership and its programs and services. The D&I Committee will also track progress against this goal and spotlight and celebrate successes within the organization. In coordination with the Advocacy Director and Advocacy Advisory Council, the committee will support initiatives that help position LMA within the industry as an advocate for change in this important area.

Co-chairs: José Cunningham and Holly Barocio
Board Liaison: Cynthia P. Voth
Staff Liaison: Kat Seiffert

Regional Leaders

Serves as a formal platform to coordinate reciprocal communication between regional leadership and the LMA international board. Chaired by an elected region president from the previous year, this committee participates in monthly conference calls for the purpose of being briefed on and providing input on organization initiatives, share region development best practices and nurture cross-region networks.

Chair/Board Liaison: Jennifer Scalzi
Staff Liaison: Kimberly Barclay

Education Advisory Council

The Education Advisory Council is a cross-section of the LMA membership, appointed on an annual basis, who will be guided by the LMA Education Director to strategize initiatives, guide best practices and serve as ambassadors. Advisory council members are visionaries, thought-leaders, strategizers, guides and ambassadors that come from LMA's many constituencies. The EAC will play an integral role in the educational development and content, and ultimately, the value of the Legal Marketing Association.

Chair/Board Liaison: Jill S. Weber
Staff Liaison: Holly Amatangelo

Shared Interest Groups

Shared Interest Groups (SIGs) are communities of LMA members with common interests that join together to network, educate and share best practices. SIGs meet virtually and in person, whether by teleconference, webinar, Listserv, social media, and at the LMA Annual Conference.

Staff Liaisons: Holly Amatangelo and Emily Sokalski

Client Value SIG

Focuses on Pricing, Project Management and Process Improvement. This topic advances LMA's mission of providing thought leadership for the legal marketplace as it relates to the 4 P's of marketing: Promotion, Placement, Pricing and Product.

SIG Leaders: Purvi Sangvhi and Keith Maziarek

CMO/Senior Marketer SIG

A forum for those in a first-chair role at a law firm to share ideas and discuss relevant topics.

SIG Leaders: Anne Malloy Tucker and Linda Ficano 

Competitive/Market Intelligence SIG

For those who have an interest or primary role in using competitive or market intelligence or research to help their firms identify and convert new market and client opportunities.

SIG Leaders:  Ben Brighoff and Virginia D. Ryan, Esq.

Diversity & Inclusion SIG

A forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping other LMA members to do so.

SIG Leaders: Iris Jones and Keith N. Wewe

Marketing Technology SIG

A forum for members to learn from each other and discuss the many different aspects of marketing technology in and out of our industry.

SIG Leaders: Mary Tomaro and John Witts

Public Relations SIG

A community for those who have an interest or primary role in legal public relations.

SIG Leaders: Ryan King and John Buchanan

Service Provider SIG

A community of vendors and service providers to law firms and legal marketers.

SIG Leaders: Patrick Fuller and Samantha McKenna

Social Media SIG

For those who have an interest or primary role in using social media and online networking platforms to enhance marketing and business development efforts.

SIG Leaders: Stefanie L. Knapp and Jennifer Simpson Carr

Small Firm/Solo Marketer SIG

For in-house marketers at firms of fewer than 100 attorneys or with two or fewer marketing personnel that join together to network, educate, and share best practices.

SIG Leaders: Amanda Loesch and Katy Corrigan

Finance

Oversees the financial status and general solvency of the organization. They work with staff in the annual budgeting process, review and provide recommendations on budgeted and unbudgeted spending requests and develop and recommend long-range financial objectives for the association. When appropriate, the committee will work directly with International committees/task forces and regions to provide financial guidance (i.e., tools, best practices, resources and an open forum).

Chair/Treasurer: Jill Huse
Staff Liaison: Alexia Malamis

Governance

Responsible for making recommendations to the Board and Executive Director on matters related to effective governance of the organization. Specific supporting tasks in this regard include:

  • Designing and implementing an evaluation model and criteria to measure Board and committee performance
  • Create and maintain a Board development program
  • Annual review of the organization's governance structure
  • Other tasks as assigned by the Board, President or Executive Director

In addition, the committee will assume the role and responsibility for the Nominations committee. As such, the committee will also be responsible for identifying future Association leaders. Supporting tasks in this regard include:

  • Conducting the annual Board nominations process
  • Presenting the slate for approval

Co-chairs: Andrew Laver and Rebecca Wissler
Board Liaison: Darryl W. Cross
Staff Liaison: Susan Lane

Membership Engagement

Collaborates with staff to establish programs for recruitment, renewal and retention of LMA members and initiatives designed to stimulate growth in all membership categories. Identifies and reviews ideas for new benefits and services for members. Provides support to LMA regions and members at large in all of these areas.

Co-chairs: Hans Chang and Jean Katz
Board Liaison: Kaley Green
Staff Liaison: Kimberly Barclay

Nominating

The Nominating Committee shall solicit nominations of those board positions where there is no automatic succession and submit to LMA members a slate of qualified candidates for ratification. 

Chair/Board Liaison: Jill S. Weber
Staff Liaison: Betsi Roach, MIM, CAE

Award Programs

Hall of Fame

Responsible for implementing and judging of annual Hall of Fame Award program.

Co-chairs: Mark Beese and Wendy L. Bernero
Board Liaison: Jill S. Weber
Staff Liaison: Kimberly Barclay

Your Honor Awards

Responsible for implementing and judging of annual Your Honor Awards program.

Co-leaders: Robert S. Algeri and Heather L. McCullough
Board Liaison: Lydia Bednerik
Staff Liaison: Ronna Kalinga

Rising Star Award

Responsible for implementing and judging of annual Rising Star Award program.

Co-leaders: Caroline Yarborough and Lindsey Bombardier
Board Liaison: Lydia Bednerik
Staff Liaison: Ronna Kalinga

Strategies Journal Editorial Board

Determines, supervises and facilitates content of LMA's publication, Strategies — The Journal of Legal Marketing. The magazine is published 10 times per year. The Board also identifies opportunities for additional revenue and content distribution, and oversees the work of the managing editor.

Co-chairs: Tammy A. Mangan and Silvia Coulter
Board Liaison: Kevin L. Sullivan
Staff Liaison: Melanie Franke

Technology

Provides general oversight of the association’s technology needs. Includes the Website Redesign Task Force, currently scoped with recommending a plan and managing the execution of superficial website enhancements.

Co-chairs: Rachel Shields Williams and Scott Erb
Board Liaison: Traci Stuart
Staff Liaison: Meredith Halperin