Meet Your LMA Annual Conference Speakers (Part 3)

Are you ready for the Annual Conference?
This weekend, we conclude our coverage highlighting the Southwest Region members who are presenting during the Annual Conference. We are excited to introduce Allen Fuqua and Carman Jackson.

Allen Fuqua
Principal, Allen Fuqua Strategies
What is the title of your presentation and what topics will you cover? I’ll be presenting at the QuickStart session, aimed at new or up-and-coming legal marketers. I will be part of a panel discussion on looking at your career from a CMO’s perspective. It’s going to be a fun discussion. Our panel brings different perspectives to the table, and we’ll be discussing subjects such as intentional decisions that change careers, pivotal moments, influencing strategy within a law firm, how to invest your time, what CMOs look for in teams, and individuals can help teams be successful. 
 
What inspired you to speak on this topic?
I was invited to speak as part of this discussion after being a part of other panels talking about careers, leadership perspectives, and the CMO’s perspective. I wanted to do it because I think it’s important to get another point of view out there on this topic; there’s work to be done within law firms to get people to understand marketers are essentially a service organization.
 
Who should attend and what do you want them to walk away with knowing that they may not have before?
I would like attendees to understand where the big muscles of this game are. There are many challenges in law firms. But the big things — listening, knowing how to have a conversation with an attorney, what questions to ask, active listening, involved listening — are huge for marketers. We’ll talk about learning how to be aggressive and on what basis to be aggressive. I want attendees to walk away better understanding the fundamentals that make a difference in leadership and career building.
 
What are you most excited about at the LMA Conference this year?
I’m really excited about meeting some new people and having some serendipities at the conference. I want to hear from new connections about where they are in their careers and where their firm is headed. I’m in listening and learning mode. That’s really interesting to me right now.  
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Carman Jackson.PNG
Carman Jackson
Marketing & Business Development Manager, Akin Gump 
What is the title of your presentation and what topics will you cover? Down the Highway: Navigating Your Career and How to Avoid Traffic Jams
 
What inspired you to speak on this topic?
The Quick Start program is near and dear to my heart. I am a decade into my career, but I haven’t forgotten what it feels like to be new to the industry. I want people to love legal marketing as much as I do and understand their career options early so that they can be intentional about their success.
 
Who should attend and what do you want them to walk away with knowing that they may not have before?
Because this program is part of Quick Start, it is suitable for junior legal marketers, professionals who have switched careers and are new to legal or senior marketers who may want inspirational materials to share with their teams back home.
 
What are you most excited about at the LMA Conference this year?
As per usual, my favorite part of LMA is connecting with my peers. The networking is invaluable and always revitalizes me to come back and do the best job possible!
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