Upcoming Webinar: Service Metamorphosis 2.0: Where Does “Service” Live and What Role Does It Play in a Global Pandemic?

Join us for the upcoming webinar Service Metamorphosis 2.0: Where Does “Service” Live and What Role Does It Play in a Global Pandemic? on Wednesday, December 16 at 1 p.m. CT. In conversations with CMOs and marketing directors, we hear that their days are busier and longer than ever. Triage has been the unifying theme. As we continue to emerge from the triage into our new way of doing business, client retention, growth and service is a priority. In this webinar, you will learn how law firms at any stage of the Service Metamorphosis spectrum can shift by considering new ways to deliver service and run their law firms in a more streamlined way. 

Learning Outcomes:

  • Discuss how to bridge the delta between where you are in your triage mode to where your firm needs to be as we approach 2021
  • Understand five pandemic-inspired disruptors that will help you deliver better service at a sustainable speed
  • Take away a Service Metamorphosis 2.0 Law Firm Assessment tool, which helps you analyze the state of service in your firms – it’s more relevant than ever
  • Evaluate your service approaches to ensure they are relevant in today’s environment and modify them where necessary


Register to Attend




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Terra Liddell
Chief Marketing Officer, Finnegan, Henderson, Farabow, Garrett & Dunner LLP                                                  


Jonathan Mattson
Chief Marketing and Business Development Officer, Stinson LLP
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Deborah McMurray
Founder, CEO, and Strategy Architect, Content Pilot LLC (2020 NBT Co-Chair)
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Brenda Plowman
Chief Marketing Officer, Fasken Martineau DuMoulin LLP (2020 NBT Co-Chair)
Thomas D. Smanik
Director of Business Development & Marketing, Warner Norcross + Judd LLP



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