Upcoming Webinar: Metrics, Measurements and Management-Oh My!

Technology providers have given us a multitude of ways to track relationship strength, social media penetration, share of voice, win rates and campaign reach. On Thursday, March 21, attend our upcoming webinar, “Metrics, Measurements and Management-Oh My!” and discover how metrics can be used to determine and drive new business. This program is a collaboration between the CMO and CI SIGs and is structured as an open conference call format. The panelists will ask audience polling questions and then open up to roundtable discussions around best practices in measuring ROI and what really matters in revenue generation. 

Learning Outcomes:

  • Discuss best practices in measuring ROI
  • Explore weaknesses of current/typical metrics
  • Question how these metrics encourage desired behaviors and how they may effect change
  • Discuss what options are on the horizon

Presenters:
Ben Brighoff, Competitive Intelligence Manager, Jenner & Block LLP
Michael Mellor, Director of Marketing and Business Development, Pryor Cashman LLP
Suzanne Donnels, Chief Marketing Officer, Jenner & Block LLP
Michael DeVivo, Competitive Intelligence Manager, Paul, Weiss, Rifkind, Wharton & Garrison LLP

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