So What? How to Write Client Alerts That Get Read... and Get Results
Sponsored by the Public Relations SIG
Tuesday, November 29, 2016
12:00 p.m. - 1:00 p.m. CT
Client alerts are sort of the red-headed stepchild of legal marketing. Often unwanted, often unread, and perceived as very hard to make effective. This seminar with teach you how to change all that, and plan and write alerts that get read, and get results.
Writing a great alert means identifying and focusing on the information and implications that matter to your clients, and presenting it in an organized, easily readable way. To put it a little more bluntly, every alert needs to be based on the unspoken question your clients are asking themselves: “So what?”
A good alert delivers information that matters, explains why it matters, and most importantly, explains what the client should do about it. It’s a blend of the proactive and the reactive, and combines information, analysis and implications into one well-written, clear and actionable article.
- Identify great client alert topics
- Structure an alert to deliver maximum impact, actionability and organization
- Identify why the alert is relevant, and actionable – answer the “So what?” question
Peter Darling, Founder, Repechage Group
Price: Complimentary for Members