Join us for the upcoming webinar 2019 State of Digital & Content Marketing Survey on July 25 at noon CT! This webinar will dive into the survey results that uncovered the single-most important piece attracting both C-suite officers and in-house counsel to content: utility. But what is utility, how is it used effectively, where does it miss the mark and how can you leverage it to foster engagement? Through this webinar, the answers to these questions will be presented, leaving you with tangible ways to incorporate utility into your firm's content moving forward.
- Identify what in-house counsel and C-suite officers look for in their content, where they agree, where they differ, and what it all means.
- Discuss where legal marketers are succeeding today — and where they may have an opportunity to improve — in distributing and creating content.
- Learn how to more effectively create and distribute content to in-house counsel and C-suite members in ways that will make them click, read and pay attention.
John Corey, President & Founding Partner, Greentarget
Mary K Young, Partner, Zeughauser Group