The Next Big Thing is here!

Our marquee fall event is here! Come join us for

The Next Big Thing:
Choosing the Right Strategy for Your Firm and Practice Groups

Does your firm need to reboot? The legal landscape is changing as client expectations evolve and innovations are introduced every day. Join this workshop to discuss disruptive market forces that drive legal buying behavior, gain access to a diagnostic tool to identify strategic options for firms and practice groups, and discuss a framework for strategy development.

This will be a highly engaging and participative workshop appropriate for legal marketers at all levels! Our presenter, Merry Neitlich, Principal at EM Consulting, will lead us through what questions to ask and how best to navigate the legal landscape. 

Learning outcomes:

  1. Gain an understanding of the dynamic nature of the legal marketplace today and how the market is being disrupted by new players and technology.
  2. Identify the connection between market trends and strategic options, focusing on two strategic options – Solution Provider and Talent Provider – to illustrate the need to define a strategic direction.
  3. Participate in a “diagnostic” evaluation relating to a practice group or firm strategic position, which will provide input on whether participant should consider a Solution or Talent Provider strategy.
  4. Learn how each strategy might be implemented through an interactive case study session.

Tuesday, November 6th

Seminar: 4:00pm - 5:30pm
Reception: 5:30pm 

McCarthy Tetrault LLP
745 Thurlow St #2400
Vancouver, BC V6E 0C5

LMA Members - Free
Associate members - $20.00
Non-Members - $40.00


Register today!


The Next Big Thing brought to you by our Presenting Sponsors, LEXPERT Jelly Digital.





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