Join LMA for the Do's & Don'ts of Selling to Law Firms, August 24, 2017 at 12:00 p.m. CT, sponsored by the Service Provider SIG.
With an increasing number of marketing technology companies entering the legal space, it is important to understand the behaviors and initiatives that resonate with law firms, those that do not work or turn law firms off, and the day in, day out nature of the CMOs job. This discussion will feature two industry vets – Patrick Fuller & Samantha McKenna – as well as CMOs from leading law firms who will discuss what drives them to engage with service providers, what turns them off, and their internal challenges.
- Identify behaviors & strategies that resonate with legal marketers
- Understand the behaviors & strategies that turn marketers off
- Discuss the evolving role of the CMO, and their internal challenges