Tell Us What You Think About the Latest LMA Resource: The Body of Knowledge
LMA has developed a new foundational resource called the Body of Knowledge (BoK) that defines the core skills necessary for legal marketers to be successful. The BoK clearly defines the essential and accepted domains, competencies and associated skill sets within the legal marketing profession at every level.
This resource will help legal marketers hone their skills, assist legal marketing managers to develop themselves and their teams, provide a universal benchmark against which legal marketers can be assessed, and help LMA develop and deliver the right educational programming for marketers of all levels.
LMA membership is required to view the digital version of the BoK. Printed copies of the document are available for purchase by both LMA members ($49) and prospective LMA members ($149). Prospective members must create a guest account and log in to purchase.
TELL US WHAT YOU THINK
Once you've had a chance to review the BoK, and apply its contents, let us know your thoughts through our brief survey.