Strategies LIVE: Tapping the Power of Marketing Technology

Strategies LIVE Webinar Series

Domain: Technology Management 

We’ve all heard the promise that technology has the power to improve the lives of legal marketers—streamlining time-consuming tasks, providing better market intelligence and more. However, few legal marketers have experienced such benefits firsthand. In some instances, this can be directly related to the fact that most firms lack true legal marketing technology tools, or haven’t approached the use of these tools in a strategic manner. In this Webinar, learn new ways embrace technology for your law firm—from both a strategic and tactical level—allowing you to thrive at the intersection of marketing and technology. 

Learning Objectives: 

  • Identify critical factors to keep in mind when developing a technology strategy for your firm
  • Discuss tips and tactics for keeping up-to-date in the latest in technology for legal marketing
  • Explain ways to pick the right technology tools that meet your firm’s objectives 

Presenters: 

Rachel Lufkin, Marketing Manager, Dorsey & Whitney’s
Patty Azimi, Marketing Technology Manager, Akin Gump Strauss Hauer & Feld LLP
John Witts, Marketing Technology Manager, Fox Rothschild LLP
Jennifer Klyse, Principal, Klyse Advisory Group LLC
Ryan McClead, VP, Client Engagement & Strategy, Neota Logic Inc
Jacob Berschauer, Marketing Technology Manage, Venable LLP

 Watch Now

Recent Stories
Coaching the Heroes: Business Development for Plaintiff Attorneys
Navigating the Changing CRM Landscape

Supplier Diversity 101: Understanding the Business Case for Implementing a Supplier Diversity Initiative