Adam Severson was the keynote speaker at LMA MPC's inaugural Half-Day conference this year where he spoke on how strategic planning requires strategic implementation. Click here to download Adam's PowerPoint slides.
Adam is the chief marketing and business development officer at Baker Donelson in Nashville, Tennessee. He is responsible for the strategic direction and execution of the Firm's business development and marketing initiatives, and collaborates with the Firm's lawyers and professional staff to maintain a client focus, increase marketplace awareness and facilitate cross-office and cross-practice collaboration.
Mr. Severson is very active in the International Legal Marketing Association and is the 2015 president for the LMA. He also served three years on the LMA International Board of Directors. He has received several industry awards including recognition as the #1 Business Development & Marketing team by Marketing the Law Firm and "Best of Industry" for outstanding achievement in web development. He is a nationally-recognized presenter and leader in the legal marketing and business development community. Prior to joining Baker Donelson, he held similar roles as director of business development and marketing at Faegre & Benson LLP and director of business development at Dorsey & Whitney.