Spotlight on Daniel Lépine, Director of Marketing and Business Development at Langlois lawyers, LLP

What is the primary responsibility of your current role? 

I actually wear two hats:

  1. Marketing and business development director
  2. Legal talent acquisition

I get to have the best of both worlds: working in the realm of creative ideas and managing human resources. My first role gives me the opportunity to leverage marketing tools towards business development, and contribute to the firm’s growth by developing effective outreach strategies. My second role lets me meet – and hopefully hire – very talented legal professionals who fit the truly unique people-friendly and passion-driven culture at Langlois lawyers. Combining both roles was a carefully thought-out decision: forward-looking recruitment is at the heart of our firm’s strategic plan.

What do you love about your work?

I’m definitely a people person – it should come with the territory, I suppose – and my dual role gives me the opportunity to build relationships with all sorts of different personalities, all with tremendous skill – it’s very stimulating.

Then there’s the solution-based creativity inherent to business development. The legal market is constantly evolving, and we need to continually innovate to meet the needs of an increasingly sophisticated and demanding clientele.

What is your biggest challenge at work?

Managing my time: My two roles involve a lot of responsibilities, so remaining available and accessible to my team is a constant preoccupation of mine.

What advice would you offer others entering the field?

Actively listen, and then some. But always be decisive. It’s not easy to switch gears through rebranding in a conservative environment like the legal business – we’re working on changing that, of course. But in an ever-competitive landscape, lawyers are beginning to understand that adhering to a long-term strategic vision, propelled by marketing departments, is a business imperative.

When did you join LMA and how has it helped your career?

I joined the LMA in 2009 when I made the switch to the legal field from the accounting industry. While there are similarities between the two fields, there are major differences in working with lawyers versus accountants. For obvious reasons, accountants tend to be more bottom-line driven, therefore more business-savvy. Lawyers sometime lose sight of the harsh realities of business beyond the confines of their legal practice.

LMA helped me hit the ground running in a market that was foreign to me. Membership in the LMA has helped me better understand the specific challenges of the legal business culture, expand my network, and meet key people.

What do you enjoy doing when you’re not working? What are you passionate about outside of your work?

When I’m not working, I spend time with my young family, enjoying life’s small pleasures. It doesn’t get any better than that.

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