September 16: Houston City Group - Content Marketing - How to Build an Effective Strategy

Content Marketing: How to Build an Effective Strategy

Moderator:
Kathy O’Brien, Jaffe PR
Media Perspective: Lori Potok, The Deal
Communications Consultant: Stephen Hastings, Baker Botts
Technology: Lisa Flynn, Manzama

Please join us for a market perspective on content marketing trends, common practices, as well as new ideas to implement in your content marketing strategy. Our moderator will lead our panelists through a discussion on:

  • Current statistics on content marketing for law firms and other industries
  • How to leverage journalist relationships and paid media (through services like custom content/webcast and event sponsorships. etc.)
  • What marketers are already doing in house, and how to roll that into a successful content marketing strategy
  • Which ideas have been successfully implemented, and types of programs that would make sense for a law firm
  • How to measure content marketing

WHEN:
Tuesday, September 16, 2014
11:30 a.m. - 12:00 p.m. (Registration)
12:00 p.m. - 1:00 p.m. (Program and Lunch)

WHERE:
Baker Botts
910 Louisiana, 32nd Floor
Houston, TX 77010

LMA Members:
On-line registration: $20. Members registering on-line and electing to pay at the door will receive the $20 rate.

  • Walk-in registration: $25
  • Those electing to register on-line and pay at the door are responsible for payment in the event that we do not receive notice of cancellation via e-mail by 11:30 a.m. the day before the event.

Non-Members:
On-line registration: $40. Non-members registering on-line and electing to pay at the door will receive the $40 rate.

  • Walk-in registration: $45
  • Those electing to register on-line and pay at the door are responsible for payment in the event that we do not receive notice of cancellation via e-mail by 11:30 a.m. the day before the event.

Click here to RSVP by Monday, September 15, 2014.

A special thanks to Baker Botts for hosting our luncheon.

Thank you to our LMATX Chapter Sponsors:
All-State Legal, CopperLegal, Gittings, Thomson Reuters, The Deal, Texas Lawyer

 

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