The virtual, reimagined LMA Annual Conference now features an Attorney Track!

Legal Marketing Association Presents Essential Programming for Attorneys

In a constantly shifting, competitive and high-stakes legal landscape, the need for attorneys to have a complete understanding of the ecosystem and their business objectives has never been higher. We’re pleased to introduce a new online educational offering – the reimagined, virtual LMA Annual Conference features several sessions which will help attorneys enhance your competitive advantage.

The Attorney Track will offer expert insights on how to give clients what they want from thought leadership and how to use content to engage with clients and prospects. Sessions include:

  • Fastest Growing Law Firms Management Strategies Find which strategies three successful firms emphasize to deliver consistent results year over year.
  • Aligning Marketing and Business Development Priorities with Partner Compensation… and Vice Versa Explore classic compensation drivers and how to align strategies across the firm to improve outcomes and increase the bottom line.
  • Client-Focused Collaboration: Elevating the Role of Business Development Elevate your firm’s profile and capitalize on the ways your competitors have evolved their offerings.
  • General Counsel Panel: Elevate. Collaborate. Innovate. Come learn how general counsel and their outside counsel collaborate to create the framework for business to thrive.


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