Quantifying and Driving the ROI in Legal Directories and Awards Submissions

Domain: Communications

Using the results of original market research, LMA’s Think Tank Committee and Law Firm Media Professionals (LFMP), have developed a quantitative approach for legal marketers to better understand, manage, measure and evaluate the hard and soft resources used to submit for legal directories and rankings.

Hear for the first time the survey and research findings, including conclusions drawn by the LMA and LFMP, which quantify and qualify the real and perceived value of legal directories and awards.

Presenters:
Benjamin Greenzweig, Co-founder/Co-chief Executive Officer, Momentum, Co-chair, LMA Think Tank Committee
Arielle Lapiano, Senior Public Relations Manager, Paul Hastings LLP, Chair, LFMP Committee on Surveys and Recognitions


Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience. 

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