Program Review: To Austin and Beyond – LMA 2016 Annual Conference

The LMA 2016 Annual Conference brought energy and fresh perspectives to legal marketers attendees across the United States and abroad.

Real time conference highlights were memorialized on Twitter at #LMA16 and photo memories were shared at #LMA16Selfie. LexBlog covered a number of sessions throughout the conference and Above the Law wrote about it too. LMAers also posted program reviews on our LMA website. The LMA Social Media SIG Community Blog is posting conference reviews of the social and digital media sessions on their community page.  

Possibly the most exciting moment of the conference was when the 2016 LMA Your Honor Award winners were announced – Congratulations!

We were also thrilled to learn about LMA’s Body of Knowledge – the foundations that clearly define our essential and accepted areas of expertise within our legal marketing profession.

To help you justify both the educational and networking parts of your Capital Chapter experience (shenanigans?...), we recorded our memories in our photos.

Austin lives on through our video recordings of all conference breakout sessions, which can be ordered here.

And, most importantly, mark your calendar for #LMA17 – March 27-29, 2017, at the ARIA Resort in Las Vegas, Nevada.

Thank you to everyone who attended. Thank you to our firms and company leaders for supporting our participation. Thank you to our conference planners, sponsors, exhibitors, and speakers for making it an educational, fun, and worthwhile experience. We look forward to sharing our learnings with our colleagues and continuing to make legal marketing great!

By: Helena M. Lawrence, Senior Marketing & Business Development Manager, Orrick for the March/April 2016 issue of the Capital Ideas Newsletter.

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