President's Message


Hello LMA West Region Members!

A few weeks ago, about 20 LMA volunteers from across the West Region met to talk about what we’ve been up to this year and begin planning for 2019. We decided to do a brain dump of everything that’s been going on and – wow! – we came up with an incredible list. I wanted to share a few of the highlights.



Increased connection and community. There are more ways than ever before to connect with the members of our professional community, from our successful and growing LMA Next program out of the Northwest to a new initiative in Los Angeles called (L)et’s (M)eet (A)fter Work – a micro-networking opportunity to connect informally. We also launched a regionwide Mentor-Mentee program. And finally, our LMA West Cares initiative is raising money and awareness for a range or charitable causes across the region. If you want to get involved in any of these or other initiatives, feel free to send me a note.

Incredible programming. Staying on top of developments in our industry and profession has never been more important and the educational programs this year have definitely helped our members do just that. Social media, business development coaching, law firm strategy, press issues and many more have been well received. We’ve also increased the reach of Local programs by offering remote access to more programs.

Two regional conferences. We hosted LMA Tech West and CME (Continuing Marketing Education) were both hugely successful with attendees and speakers from across the region and country.

New locations. Our presence is growing across the region as well, with legal marketers in Las Vegas, Portland and Sacramento, to name a few, growing their communities. And we are just getting started. If you are in market where there aren’t LMA events and programs and would like to see them, please drop me a line.

More efficient communication. LMA sends a lot of emails. A lot. We heard you and this year we streamlined our communications by creating a bi-weekly events email and limiting our full newsletters to once a quarter. We hope this has given you easier access and visibility into what’s happening across the region and saved you a little time.

Looking Forward

As we look to 2019, our volunteer leaders are excited to continue offering all of these Member benefits and finding even more ways for us to connect and learn together.

To make it easier for Members to attend all of the West Region’s programs on a complimentary basis in 2019, we will offer an Annual Program Pass. This optional Add-On to renewing your LMA Membership has the following benefits:

Cost savings. At $75, the Add-On pays for itself if you plan to attend two programs in 2019.

Less paperwork. This is the easiest way to attend any program region-wide throughout 2019 without the administrative burden of getting a check cut every time you want to go to an LMA program.

Predictability. Firms, and other organizations, do not have to worry about individuals requesting reimbursement to attend programs or need to decide which members can attend what programs. All members of the West region who opt in can attend all educational programming.

Members wishing to take advantage of this can simply opt-in to the Educational Programming Add-On when completing membership renewal.

We hope that being an LMA Member contributes to your professional growth and development and provides you a sense of community. If there are other ways that we can improve the LMA Member experience, please feel free to give me a call or drop me an email.I wish you a wonderful rest of 2018 and am excited for us to continue growing together in 2019!

Jennifer Mir
LMA West Region President
Tel. 213.452.5530


Recent Stories
7 Reasons You'll Want to Attend LMA's Tech West 2019

Introducing the West Region Video Library

Congratulations to 2018 LMA Bay Area Professional Achievement Award Winners