Businesses worldwide will be transformed over the next few years by enormous advances in machine learning and artificial intelligence (AI). Very large investments are being made by some of the world’s largest tech companies, including several in the legal space. Some corporations are already engaging AI solutions to meet at least part of their legal needs. Others will soon. In each case, your firm can be a passive bystander or part of the solution.
In this program, we will explore how the provision of legal services soon will bear little resemblance to the bill-by-the-hour profession of the last century. As the legal services evolve, so must your marketing. The intent of the program is to arm you with enough understanding of AI to be prepared to take your seat at the table as your firm makes strategic decisions regarding its deployment of Artificial Intelligence in the provision of legal services and your marketing of those services.
We will discuss the implications of artificial intelligence for legal marketing, including:
- A review the AI services now being offered to and engaged by law firms and their clients
- How and when AI is likely to transform the business of your law firm
- How buyers of legal services leverage AI
- How to become part of this strategic discussion within your firm
- The most likely impacts of this transformation on legal marketing
- How you and our team can stay on top of this change and prepare for it
|Monday, November 6, 2017
|Tuesday, November 7, 2017
|Wednesday, November 15, 2017
|Niles, Barton & Wilmer, LLP
111 South Calvert Street,
Register for Baltimore
|Eversheds Sutherland LLP
700 6th St NW
Washington, DC 20001
Register for Capital
|Hunton & Williams LLP
951 East Byrd St
Riverfront Plaza East Tower
Richmond, VA 23219
Register for Virginias
About the Presenter
After more than a decade as CMO at AmLaw 200 firms, Mark T. Greene, Ph.D. is a freelance consultant. For three decades, Mark has been one of the pioneers in legal marketing and business development. He is a frequent speaker and writer regarding Market Research, Competitive Intelligence, Branding, and Business Strategy for professional service firms.
Mark was inducted into the Legal Marketing Association's Hall of Fame in 2008, is a Distinguished Graduate Alumni of the University of North Carolina, is President-Elect of the College of Law Practice Management, was named in the inaugural list of "Business of Law Trailblazers & Pioneers" by the National Law Journal, is certified by the Academy of Competitive Intelligence as a Master-Level CI Practitioner, and was a 2014 winner of Nashville Business Journal’s CMOs of the Year Award. Mark was trained by GE as a Six Sigma Black Belt and Champion.