New for the 2019 LMA Annual Conference: Applying Design Thinking Principles to Create Change

Find yourself faced with greater competition? Constantly needing to innovate? Struggling to effect change within a slow-moving, consensus-building organization?

We’ve heard all these challenges from you and your legal marketing peers, and this year, the annual conference is pleased to offer a new pre-conference program option to help you tackle them.

 

Gain a new tool you can employ to better create change, engage stakeholders, build momentum and, ultimately, produce better solutions.

Professor Scott A. Westfahl and Anusia Gillespie will teach design-thinking through a highly interactive lecture. They will follow it with a team-based simulation where teams will use brainstorming, innovation, exaptation and other techniques to generate and detail solutions to the issues presented. And, they will use additional tools to assess feasibility of execution. You will learn:

  • Research relating to disruption and innovation facing the global legal profession
  • Motivational forces that drive professionals within law firms and how to leverage the psychology of motivation and influence for positive impact
  • Principles of design thinking
  • How to apply design thinking and creativity principles to gain a hands-on understanding of their application in legal marketing

Anusia G.jpg

Anusia Gillespie
Director of Innovation
Eversheds Sutherland (US) LLP

 

Scott A W.jpg

Scott A. Westfahl
Professor of Practice and Faculty Director
Harvard Law School Executive Education

 

PLEASE NOTE: This Harvard Law School Executive Education workshop on leadership and design thinking is for director-level and above professionals in law firms. Attendance is limited to 60 participants, and registration is on a first-come, first-served basis.

 

Register today — call 1-877-562-7172, email customerservice@LMAconference.com or online at www.LMAconference.com. And don’t forget to mention your registration code: B00-810-810L19.BLG.

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