As part of our interview series with leaders in the LMA Northeast Region, get to know Deborah Scaringi, a Boston-based consultant who works with lawyers and law firms to develop strategic programs for marketing communications, business development and professional coaching. Deb served as the Immediate Past President of the LMA’s inaugural Northeast Regional Board and as a president for the former New England Chapter. Read on for her helpful career pointers, including how to not sweat the small stuff and why it’s so important to surround yourself with a strong network of trusted advisors.
What advice do you have for those legal marketers who are new to the field and looking to build their professional brands?
Learn from everyone you meet by getting involved. Raise your hand for committee work at your firm, through LMA or within your community. Then, show up every time and participate in a meaningful way. Offer your talents and do everything you say you are going to do. If you find you have made a mistake, can’t meet expectations or perhaps disagree with something, don’t be afraid to speak up. However, always be professional, kind and prepared with a recommended solution or course of action.
What is the best career advice that you ever received?
When I began consulting, I reached out to my closest network for advice as I moved into this new phase of my career. Interestingly, the advice was very similar to some I had received in my first ‘real’ job as a health care marketing professional. It seems so natural a fit for a legal marketing professional involved with the LMA: Surround yourself with the best people in the industry and let them do their jobs. In other words, be involved in the industry so that you know who the ‘go to’ people are. Then, when you need advice or help, your trusted advisors are already in place. I would add that you should always offer to be that ‘go to’ person for others. Life is a two-way street, and so is career development.
What do you wish you could tell your younger professional self?
Relax. As a young professional, I was always so worried. You name it, I worried about not knowing how to handle something, I worried about messing something up, I even worried about worrying too much. In hindsight, I realize that if you are thinking before speaking, asking for advice when you need it and giving your best effort, there really isn’t much that worrying will accomplish. Do I still worry? Of course, I do. But not nearly as much, nor about the same things I used to stress over. Life is too short to waste precious energy!
What do you love most about what you do?
I am so lucky to work with some of the best people in our industry. As an independent consultant, I am fortunate to have a direct impact on fellow legal marketers’ success while also helping lawyers realize their personal and professional goals.
What has been the key to your success?
I love what I do! But I would also attribute my success to my commitment to always do what I say I am going to do. I get tremendous personal and professional satisfaction because I love being hands-on, connecting dots, making introductions and seeing people flourish.