Permission-based Marketing - One Year After CASL

Domain: Business of Law

As we approach the one year mark with CASL, how has it impacted firm’s permission-based marketing approaches? Looking for more effective ways of connecting with clients? Know your marketing spam, antivirus and ethics laws. As simple as it sounds, the most immediate thing that firms can do to cut through the clutter of trying to better reach their clients is move to an opt-in methodology for all communications. The leading-edge firms understand this but still many firms still struggle with it. This session will look at modern legislation and jurisdictional rules that apply to legal marketers’ ability to effectively communicate with their targets including U.S. and Canada’s Anti-Spam Legislation (CASL) and the latest marketing ethics rules.

Presenter:
Jeff A Hemming, Client Advisor, Tikit Ltd

Member Price: $39
Prospective Member Price: $59

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