Partnering with Pricing to Create Strategic and Competitive Proposals


Domain: Business of Law and Business Development 
Competency: Responding to Written Request for Proposals & Profitability and Pricing

How do you prepare pricing strategies for your most important proposal opportunities? In this session, you will learn how to team with pricing in order to develop the most critical components of a well-rounded pricing strategy.

Learning Outcomes:

  • Build better relationships with your pricing team to create cohesive proposals.
  • Align the overall strategy with the economics of the deal.
  • Understand the balance between content and pricing.

Vanessa Petrea, Pursuits and Proposals Manager, Akin Gump Strauss Hauer & Feld LLP
Josette Grippo, Director of Client Value, Akin Gump Strauss Hauer & Feld LLP
Tracey Serber, Pitches and Pursuits Manager, Hogan Lovells US LLP
Alina Mendoza, Director, Pricing Analytics, Hogan Lovells US LLP

Price: Complimentary for Members


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