2018 Next Big Thing: Law Firm Strategy Reboot

Sponsored by: LMA International 

Domain: Business of Law
BoK Competencies: 
Firm and Practice Strategy and Planning; Business Structures and Trends 

Is your firm's go-to-market strategy based on the realities of today's legal environment? Or is it ready for a reboot? The LMA 2018 Next Big Thing (NBT) Initiative will outline the core business drivers and competitive forces impacting the marketplace.  This initiative will kick off with a webinar, which will offer a framework to diagnose the relevance of your firm's current strategy and help you redesign your market approach to build sustainable competitive advantage. Your hosts will be NBT and LMA Hall of Fame Co-Chairs Wendy Bernero, Head of Client Development at Baker McKenzie and Mark Beese, President of Leadership for Lawyers. 

Learning Outcomes:

  • Discuss how the legal market is changing and the nature of market disruption
  • Examine how clients are changing how they select, manage and measure outside counsel
  • Explore strategy options for law firms
  • Discuss how to choose the right strategy for your firm
  • Identify Implications for marketing, business development and client service tactics

Mark Beese, CEO, Leadership for Lawyers
Wendy Bernero, Head of Client Development, Baker McKenzie


Price: Complimentary for Members



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