Business Development Coordinator
Lathrop & Gage LLP
How long have you been a member of LMA?
I have been a member of LMA for around 3 years.
How did you get into Legal Marketing?
My former boss, Sara Crocker, who is now retired but continues to be part of my “Board of Directors” made it a point to get me involved. She is a former chapter president (before it was called LMA) and huge advocate. I’ll never forget my first event, we attended the summer social at Joe’s America Bar & Grill. We walked around networking and she introduced me to her contacts. After many years in legal marketing Sara, or Sally for folks that have known her a while, has a lot of connections so you can imagine how this was initially intimidating. In the end I am thankful she pushed me to join LMA because I now have a close network I can reach out to for anything legal marketing related, from asking about an accolade submission and if they are worthwhile to finding out about various competitive intelligence resources. Our firms may be competitors in the field but I love how amongst LMA peers we remain transparent and open to sharing information.
What volunteer/leadership roles have you held in LMA?
I helped out with the Your Honor Awards alongside Katherine Cavanaugh one year and Jennifer Johnson Scalzi another year. I have also participated in the Summer Social event committee with Liz Cerasuolo and other LMA members for the past two years. Volunteering for a committee is the best way to get involved in LMA, but of course don’t volunteer and fall through on your commitment because that’s also the best way to ruin your reputation. The legal marketing community is a close knit group so start with something small like a one off event and work your way up.
What is your favorite app?
I am a huge Uber app fan! Did you know they have Uber Pool passes for less than the cost of an MBTA monthly pass (you’re welcome). My favorite aspect about the app and company is their fearlessness to make changes and adapt based on customer feedback. The app is user friendly, efficient, and allows open lines of communication between the users and drivers. I also enjoy the social experience and have managed to meet interesting people from all walks of life. It’s a great networking opportunity so don’t forget your business cards if you decide to be adventurous and select Uber Pool over UberX.
If you could do another job for one day, what would it be?
I suppose after reading my soft pitch for Uber above I would say be on the marketing and business development team for Uber. I would want to participate in a business strategy meeting and hear how they market within that industry. As I grow within my legal marketing career I realize that the skills you need to be successful in legal marketing can be carried across other industries and vice versa. I am sure I could learn a lot and bring back the knowledge to the legal marketing world.
What is your favorite thing to do in Boston during the summer?
People watching. We live in such a beautiful city that attracts tourists from all over the world. I enjoy seeing the different fashion choices and cultural mannerisms as well as overhearing their site seeing agenda. Can you believe I have never gone on a Duck Boat tour?! Maybe we can plan a LMA Site Seeing Tour which we then formalize and share with visiting clients or prospects from out of town.
What was your first job?
I worked as a camp counselor at Cambridge Adventure Day Camp which I attended as a child. It was a camp that provided under-resourced urban kids with the opportunity to attend a 5 week summer camp program. We would joke and say “from the city to the sticks” because they would bring us on nature filled field trips that we weren’t used to experiencing. It is a great program and I think working with kids is a great way to test your patience and skills, kind of like working with attorneys!