Marketing on a Short(er) Shoestring

Sponsored by: Small Firm/Solo Marketer SIG
Domain: Marketing Management and Leadership
Competencies: Budgeting & Consultant and Vendor Management

Marketing budgets can be a constraint in a regular market. What happens to your budget when a pandemic strikes? We will discuss what you can do to advance the marketing and business development strategies of the firm in times when your budget is either cut or under intense scrutiny.

Learning Outcomes:

  • Discuss how to cut your budget without losing ground on strategic objectives
  • Explain how to have uncomfortable conversations with vendors
  • Discuss how to take advantage of the "down" time to focus on attorneys on building their battleship

Mark Hollander, Director of Client Services, Whitfield & Eddy Law
Tanya Riggan, Director of Client Services, Koley Jessen

Price: Complimentary for Members


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