Managing Marketing Chaos in the Digital Age

2015 Legal Marketing Technology Conference/West Recordings
*Produced by the LMA Bay Area Chapter

Domain: Technology Management

A Digital Sales Force helps marketers create interest and leads without lawyer involvement. The Holy Grail, right? Gaining interest demands compelling content and a smart distribution strategy. The typical communication stream is just chatter. You will learn:

  • How brand strategy and expression form the foundation of the new marketing funnel
  • How compelling content drives interest and turns interest to leads
  • Why brand experience is a key component of the Digital Sales Force but is completely missing from the classic marketing funnel.
  • From real-life experience how a law firm drove leads from content and opened an industry for the firm
  • From real-life experience how a law firm drove leads by re-engineering the firm experience.
  • Audience takeaways
  • From real-life experience, how a law firm drove leads from content and opened an industry for the firm
  • From real-life experience, how a law firm drove leads by re-engineering the firm experience.

Presenters:
Erika Ritzer, Principal, Greenfield/Belser Ltd.
Jann Dudley, Marketing Director, Archer Norris PLC
Rahul Khosla, Founder and CEO, edynamic

Member Price: $0
Prospective Member Price: $59
 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience. 

Sponsored By:

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