Making the Business Case for Diversity in Legal Marketing

Domain:  Marketing Management and Leadership

In this Town Hall-style session, you’ll deepen your awareness of the need for diversity and inclusion (D&I) and be empowered and equipped to build and support diverse and inclusive marketing and business development teams. You’ll hear from leaders in their fields who will emphasize and highlight the voice of the client as well as describe the benefits of D&I and business development within marketing and BD departments. This Town Hall approach generated a lot of buzz and interest in Las Vegas in 2017 and this session promises to build on that excitement.

Topics include:

  • How to be a voice for change within your organization
  • Best practices from the panel and the audience
  • Update: developments and recommendations made by the LMA Diversity & Inclusion Task Force and approved by the LMA Board of Directors
  • Practical ideas and tools for advocating for D&I within your organization

Presenter(s): 
José Cunningham, Chief Marketing and Business Development Officer, Nixon Peabody LLP
Iris Jones, Chief Business Development and Marketing Officer, McNees Wallace & Nurick LLC
Valerie Jackson, Global Head of Diversity and Inclusion, K&L Gates
Paul Webb, Director of Marketing and Business Development, Richards, Layton & Finger, P.A.


Member Price: $59
Prospective Member Price: $79

 

 

 

Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience. 

Recent Stories
Coaching the Heroes: Business Development for Plaintiff Attorneys

Navigating the Changing CRM landscape

Supplier Diversity 101: Understanding the Business Case for Implementing a Supplier Diversity Initiative