Making it or Faking it? Effective Industry Sector Strategy Workshop

Domain: Business of Law

Having a sector focus has become all the rage. Today, 118 of Am Law’s top 200 firms claim to have a sector focus. But, in reality, there are more “fakers” than “makers.”

Through a case study, you will evaluate sector effectiveness, identify opportunities and develop a plan to create an authentic sector focus and institute a real competitive edge. You will leave this session with a new and enlightened perspective on what goes into building a credible sector strategy, the measurable benefits it delivers to clients and what it actually takes to make it work in the real world.

Topics include:

  • Through a dynamic activity, how to think differently about your next wave of marketing
  • The differences between identifying sector as a label and sector as a strategy
  • The critical aspects of an effective sector strategy and how to drive performance on each
  • Extra networking opportunity: Enjoy getting to know and working with peers, instead of sitting beside them wondering how to introduce yourself

Presenter(s):
Elizabeth Duffy, Vice President, Acritas US, Inc.
Gillian Ward, Chief Marketing Officer, Baker Botts LLP 

 

Member Price: $59
Prospective Member Price: $79

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Video-Recorded SessionThis session includes video, audio and synced presentations for an enhanced virtual learning experience. 

 

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