Domain: Business of Law
Having a sector focus has become all the rage. Today, 118 of Am Law’s top 200 firms claim to have a sector focus. But, in reality, there are more “fakers” than “makers.”
Through a case study, you will evaluate sector effectiveness, identify opportunities and develop a plan to create an authentic sector focus and institute a real competitive edge. You will leave this session with a new and enlightened perspective on what goes into building a credible sector strategy, the measurable benefits it delivers to clients and what it actually takes to make it work in the real world.
- Through a dynamic activity, how to think differently about your next wave of marketing
- The differences between identifying sector as a label and sector as a strategy
- The critical aspects of an effective sector strategy and how to drive performance on each
- Extra networking opportunity: Enjoy getting to know and working with peers, instead of sitting beside them wondering how to introduce yourself
Elizabeth Duffy, Vice President, Acritas US, Inc.
Gillian Ward, Chief Marketing Officer, Baker Botts LLP
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.