LMASW Member Spotlight - Ashley Black

Name: Ashley Black
Position: Marketing Manager
Age: very young at heart
Family: Michael (husband of 5 years), Ava (3 year old daughter), and Bella (giant schnauzer)
Hometown: Myrtle Beach, SC
Education: BS in Marketing from Clemson University (Go Tigers!) and MS in Integrated Marketing Communications from Florida State University

What was your very first job, how old were you and what was the biggest takeaway from the experience? My first job was working for my mom’s cleaning business. Although I always went to work with her from a very young age, I didn’t start earning money until I was around 12 years old. Working for my mom taught me to work hard and that everyone’s job is important, from the cleaning person to the president. She definitely molded me into the hardworking employee that I am today and I know that all of my previous employers would thank her for it.

At what point in your life did you realize you wanted to pursue a legal career and why are you passionate about your profession? I stumbled into legal marketing 11 years ago. I wanted to move to Charlotte, NC so I took the first job offer I received which was at Parker Poe. Before starting in legal marketing didn’t realize this industry existed. I love legal marketing because there is never a dull moment and there is always something new to learn.

What time do you typically get up on a workday, and what’s your ideal morning routine to get it off to a great start? I usually wake up around 5:15. I start my day with a cardio workout (which also allows me to catch-up on my DVR). After working out I get myself and my daughter ready for the day. Once I drop her off at daycare I begin my 50 minute commute to work (gotta love Houston traffic).

What’s the greatest personal or professional obstacle you’ve had to overcome, and how did you do it? Transitioning to a working mother was a personal and professional obstacle that I had to overcome. I had to become more mindful of how I used my time at home and work. With all of the responsibilities of home and work, I try to stick to a schedule/routine that helps me get everything done each day.

What are your best productivity hacks? I set reminders on my calendar for everything. This helps me stay on task and be more productive. If traffic cooperates, I try to get to the office about 30 minutes before others on our team so that I can get all of the simple things done and checked off my list before we tackle the larger projects. 

What are some of your hobbies or favorite things to do in your free time? Watching Clemson football is definitely at the top of my list (and if you didn’t know we are the reigning national champions). I also love to travel – whether it is a quick to the east coast to visit family and friends or weekend away exploring a new city.

You’re taking me out to a business lunch in Houston. Where are we going and what do you recommend I order? The Original Ninfa’s on Navigation – “The best Mexican Food in Texas since Texas was in Mexico!” Everything that I’ve eaten there is so good and the lively atmosphere is great.

What’s one of the smartest purchases you’ve ever made? What’s one of the dumbest? Purchasing my first home as a young single woman was the smartest purchase. I took my time and did lots of research. I ended up finding the perfect house and I had a great ROI when I sold it. There are too many dumb purchases to remember, but most of them revolve around a great sale and something I didn’t need!

Can you name someone who has had a great impact on you as a leader, or someone who has been a mentor to you in your life or career? How have they changed your outlook? My husband has had a big impact on my career and my leadership potential. He is an awesome businessman and leader. He has helped me see different ways to approach situations and has helped me be more confident in leadership roles.

What is something you are absolutely determined to do in life? Go back to school to get my PhD. It has always been a goal of mine.

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