Successful leadership of teams and firms through times of change and uncertainty often comes down to having a positive, and opportunistic, mindset. The ability to focus on and prioritize key goals and initiatives, manage through distraction and stress, and find balance between work and personal lives requires skill. We’re pleased to welcome the perspectives of Cortney Nathanson of UnitedLex who will be a panelist on “Successfully Navigating Disruption and Change – Professionally and Personally” at LMANE19 and lay out the tools that legal marketers need to navigate through uncertain times.
We asked Cortney, an active LMA member and recent treasurer of the international board of directors, about what she hopes attendees will take away from her session and what she’s most looking forward to at LMANE19.
What do you hope attendees learn from your presentation?
The topic of navigating change, both personally and professionally, is so important in today’s climate. I hope that attendees take away some positive tips for managing disruption and know they are not alone. Our LMA community extends beyond helping to tackle the day-to-day rigors of the job and serves as a friendly, reliable support system.
What are you most looking forward to from the LMANE19 conference?
The program agenda is fantastic! From the latest in marketing technology and data-driven strategy to creating a client-centric culture, I am excited to hear from some of our industry’s best and brightest. I am thrilled that the conference is so close to home and look forward to seeing many old friends and meeting new ones.