Discover the Insights from the LMA-Bloomberg Law Survey Results
Revealed at the LMA 2016 Annual Conference, the joint LMA-Bloomberg Law Survey, “Are We There Yet? Revealing the Latest Trends in Legal Marketing and Business Development," depicted the overall trend in law firms increasing investment in marketing and business development. Driven by a changing marketplace, 56 percent of those surveyed anticipate their law firms will increase their investment in marketing and business development over the next two years.
The survey describes that the roles of internal marketing staff are also changing, with many serving a greater strategic function in the firm. For example, the survey found that marketing and business development professionals are doing significantly more in terms of practice and process improvement, firm strategic planning, attorney coaching and client relationship management. Also, marketers are focusing more on competitive intelligence, while business development professionals are engaging in more direct business development and even forming and managing client teams.
Learn More and Download the Full Report
Read all of the industry insights from the "Are We There Yet?" findings, and download your PDF version of the results here.