Every week we are featuring a new #LMA19 speaker—giving you an exclusive sneak preview into their session to help you prepare and strategize for the upcoming annual conference.
Founder and Chief Executive Officer at Bunnell Idea Group
Driving Growth: Building Your Ability to Lead the Lawyers to Bring in More Profitable Business
Why did you submit to present at the 2019 LMA Annual Conference?
The LMA Annual Conference is a fantastic venue to foster relationships and have a positive impact on a lot of people.
What are you hoping attendees will learn from your presentation?
I’m really excited to decode what marketing and business development professionals are doing to help their lawyers grow their practices. So many lawyers know that business development is important but don’t know what to do. They are struggling. Our program will show how to help lawyers learn to love business development. It’s not easy—but it’s maybe the most important thing we can help them with. Our session will show what the best are doing in this space. And, it’ll be fun.
What do you think is the key for success as a legal marketer today?
I believe legal marketers are running their own internal consulting firm, and the growth of their own influence is the most important metric of their success. If the lawyers are knocking down the door for more support, we’re doing our job.
Get to know the #LMA19 speakers, and start making plans to join them to refresh your strategies, renew your ideas and recharge with your peers.