Get to Know Your #LMA19 Speakers: Holly Barocio, Principal Consultant at GrowthPlay

Every week we are featuring a new #LMA19 speaker — giving you an exclusive sneak preview into their session to help you prepare and strategize for the upcoming annual conference.


Holly Barocio

Principal Consultant at GrowthPlay

Pre-Conference Program: Developing a Roadmap for Deliberate Diversity and Informed Inclusion


Why did you submit to present at the 2019 LMA Annual Conference?

Diversity and inclusion needs to be at the top of the discussion list. We’re thrilled to host an inaugural pre-con devoted to the topic, and we’re looking forward to bringing together a group of passionate game changers.


What are you hoping attendees will learn from your presentation?

Attendees will learn how to apply design thinking principles to tackle their diversity and inclusion issues; share insights with fellow LMA colleagues about specific D&I topics THEY want to discuss; and discuss best practices and tactics to accelerate D&I efforts within their respective firms.


What do you think is the key for success as a legal marketer today?

In today’s marketplace, it’s all about having a growth mindset. As the industry continues to change, the needs of our clients change and our relationships grow, having a growth mindset positions you to face those challenges and thrive.


Get to know the #LMA19 speakers, and start making plans to join them to refresh your strategies, renew your ideas and recharge with your peers.

Register today — call 1-877-562-7172, email or online at And don’t forget to mention your registration code: B00-810-810L19.BLG



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