Jacob Eidinger is the marketing coordinator at Wigdor LLP and a volunteer on the New York Local Group’s Membership Committee and a member of the 2019 LMA Northeast Conference Committee. We asked him about his typical work day, what he enjoys most about what he does, his interests outside of the office and how his LMA work has benefitted his professional development. Read more to learn more about Jacob.
What is a typical work day like for you?
As a solo marketer at a small plaintiffs' firm, I work directly with our attorneys, paralegals and staff to create daily marketing content that resonates with a consumer audience: website materials, social media posts, email blasts, attorney bios, print advertisements, award submissions and the list goes on. I also oversee the firm's blog and regularly collaborate with our attorneys on ways to improve their thought leadership.
Finally, I have been increasingly involved in the firm's PR efforts, including by drafting press releases and communicating with the media. All of this is done to help the public recognize our firm as having some of the finest employment litigation attorneys that New York City has to offer.
What do you enjoy most about what you do?
I began working in legal marketing just a few months before the #MeToo movement took the global stage. Not only am I overjoyed to watch as our nation reconciles with its dark past with respect to tolerating workplace sexual harassment, but I feel incredibly fortunate to be able to play a small role in delivering justice to those whose voices have been silenced for far too long.
What do you enjoy doing outside of work?
A fun fact about me is that I've been studying the Spanish language for more than 16 years. I'm currently working towards earning a certificate in Spanish Translation and Interpretation Studies from Hunter College. It's an investment in my future that I also find really challenging and fun!
Tell us about how your LMA volunteer work has benefitted your professional development?
I recently had the privilege of organizing a winter coat drive benefitting New York Cares at the holiday party with the help of the New York Membership Committee co-chairs Amy Nielson and Willie Sleight, and fellow committee member Carly Halpin.
Not only did I have the opportunity to collaborate with some genuinely awesome members who have already provided me with so much advice and mentorship, but I also got to meet a ton of new faces at the holiday party and expand my professional network in the process. I look forward to continuing to drive member engagement in 2019 so that other new members can take advantage of all that LMA has to offer. I'll also be co-editing an issue of Strategies in the fall that will dive deep into the concepts of engagement and employee advocacy, so stay tuned for that!
Any advice for someone who is looking to get involved in the LMA?
Go to the events. It is pretty easy to identify those who have been involved in leadership for a while. Make a point of introducing yourself to those individuals and let them know that you want to get more involved. People are often more than happy to open professional doors for you.
Also, try to attend some webinars if you have the time. There are so many knowledgeable speakers who are usually happy to connect with you afterward. I end up skipping way more webinars than I'd like to admit due to a busy schedule, however I've attended quite a few and I always walk away with at least one piece of fresh insight into the industry.
My final piece of advice: don't be afraid to put yourself out there! If you demonstrate a willingness to take on new challenges, people will likely admire your enthusiasm and will want to recruit you on future projects. Appreciate any mistakes you might make as learning lessons; there will always be someone willing to help you get back on track if you end up feeling stuck.