LMA MPC Full-Day Conference – Call for Speakers

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The LMA Metro-Philadelphia Chapter (MPC) is seeking speakers for our 2016 Full-Day Conference that will be held on July 18, 2016, in Philadelphia. Please see below for more details:

Deadline to submit: April 22, 2016 

About the LMA MPC Full-Day Conference: 

The LMA-MPC Full-Day Conference, now in its second year, is a high-quality professional development opportunity for LMA members to learn, network and walk away with actionable insight on timely topics. Attendees range from entry-level specialists to senior leaders from law firm marketing departments, consultants and service providers, and are responsible for the development and management of marketing policy and strategy in their law firms and companies. 

We are seeking a full-range of conference programs (including keynote addresses) that help our attendees deliver value to their firms and to their firm’s clients through marketing, business development and leadership skills. Programs should be solution-oriented, proactive in nature, innovative, and focused on the legal industry.  They should not, in any way, be a sales pitch or advertise the services of the speaker. 

Interested speaker/presenters are invited to submit proposals for one of two program types: 

  1. Keynote Address – A keynote address should present issues of primary interest to the full spectrum of attendees (think “TED Talks”). Interested keynote presenters should provide links to video samples of themselves “in action” for consideration.  Some suggested topics for keynote programming include: 
    • Building Client Loyalty
    • Generational Marketing Strategies
    • Defining and Articulating Value
    • Impact of Alternative Legal Service Providers (Axiom, Legal Zoom, etc)
    • The Role of Digital Strategy in Today’s Competitive Marketplace 

2. Breakout/Education Session - these programs fit into one of four conference breakout tracks that are loosely based on the LMA International’s “Body of Knowledge”: 

    • Management and Business of Law – programs in this track should be designed to help law firm marketing department leaders (managers, directors, C-Suite) better understand the legal profession, evaluate firm financial and operational performance, build strategies to leverage market opportunities and enhance performance, and generally offer tools to help manage highly-functioning marketing organizations.
    • Business Development – programs in this track should be designed to help legal marketers tasked with driving new business and increasing firm revenue – both directly and indirectly – through client and prospect outreach, attorney coaching and mentoring, and market intelligence.
    • Communication – programs in this track should be designed to help legal marketers tasked with developing and implementing internal and external messaging strategies that broaden the impact of the firm’s programs and brand position. This includes content marketing, public/media relations, and social media.
    • Technology – programs in this track should be designed to help legal marketers identify, implement, and effectively manage technologies that support marketing and business development activities. 

Deadline: April 22, 2016

Increase Your Odds of Being Selected:

  • Be sure to include all of the requested information.
  • Keep in mind this is an educational program. The speaking opportunity should not be used to sell a product or service.
  • Be specific. Tell us how you will engage and educate your audience.
  • What takeaways will attendees gain from your session?
  • Will there be a toolkit that attendees can take to their firms and implement immediately?
  • Will the session be interactive?
  • What type of materials will you provide?
  • Provide complete information on co-presenters, references, and hyperlink to videos or other supporting documentation. 


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