Library and Marketing Department Collaboration to Boost Business Development Success

The following content is presented by the LMA Midwest Region.

Domain:  Business of Law

Library and Marketing departments have different roles and responsibilities, but they do share one important goal: supporting their firms in maintaining and increasing revenue with current and prospective clients. Leveraging unique skill sets, institutional knowledge, and relationships helps both teams become more efficient and effective.

During this panel discussion, we will explore the difference between information and intelligence; how intelligence can inform marketing and business development strategies; how department structures are evolving; when to bring in the other party; and how to address potential barriers to collaboration.

Presenter(s): 
Stacy A. Rowe, Manzama
Christopher Batio, Brinks Gilson & Lione
Annie Piggins, Perkins Coie LLP
Vanessa Nelson Meihaus, Navigant Consulting
Ben Brighoff, Jenner & Block LLP

 

Member Price: $0
Prospective Member Price: $59

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience. 

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