Leadership Perspectives: LMA CMOs Discuss Best Practices, Challenges, and Tales from the Trenches

Date: December 4, 2018
12:00 p.m. CT

Sponsored by: CMO and Small Firm/Solo Marketer SIG

Domains: Business of Law & Marketing Management and Leadership
BoK Competencies: Firm and Practice Strategy and Planning & Firm Organizational Structures and Dynamics

Those who lead the Business Development and Marketing function at law firms of all sizes know first-hand broad nature of the work that has to get done in order for the firm to be successful. Developing, maintaining, and leading these efforts for any firm is a thoroughly rewarding, and equally challenging, role that requires an abundance of skills, resources, and sharing of information from others in similar positions.

The CMO and Small Firm/Solo Marketer SIG invite CMOs, Directors, or anyone else who leads the business development and marketing function at their firm to join us for an interactive webinar featuring three LMA leaders who will share their ideas, solutions, and challenges on a variety of topics including; staffing, hiring, delegating, maximizing time with firm leadership, and their best tip for setting yourself up to be a successful leader in your firm.

Learning Outcomes:
  • Develop an Understanding of how firms of different sizes approach similar issues
  • Hear stories of how others in the industry have overcome obstacles that were preventing them from being successful
  • Discuss ideas on how to delegate and build a team that sets you up to be successful

Diana Courson, Chief Marketing Officer, Zuckerman Spaeder
Kathryn Whitaker, Director of Marketing & Business Development, McNair Law Firm, P.A.
Michael Coston, Director of Business Development and Marketing, 


Price: Complimentary for Members


Login to your LMA member profile to register for this webinar or to become a member join now.


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